Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
Ivey Publishing (2016)
Version:
2016-05-24
Length:
9 pages
Data source:
Field research
Abstract:
Swedish camera manufacturer Hasselblad was founded in 1841. The brand reached new heights in 1969, when astronaut Neil Armstrong used a Hasselblad camera to take the first photos on the moon. For decades, Hasselblad was renowned for making the world's best high-end, medium format cameras for professional photographers. Faced with the paradigm shift from film-based to digital imaging, the company launched digital cameras and also diversified into the luxury digital camera market through a strategic partnership with Sony. On November 5, 2015, Hasselblad announced a minority stake investment by Shenzhen-based DJI, a global market-leader in aerial camera photography. Changes to Hasselblad were inevitable. Was Hasselblad poised to take its core competency in medium format photography to the next level?
Settings:
SHARE
View our pricing guide
or to see prices.