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Published by:
INSEAD (2010)
18 pages
Data source:
Field research


This case describes the successful implementation of sustainable operations at Pfizer''s Freiburg production facility in Germany. It charts the planning and execution of an ambitious portfolio of projects directed toward energy efficiency, with significant financial, social and environmental impacts. The case illustrates the necessary ingredients of a successful energy conservation programme as well as the financial implications when both carbon and energy are priced. The teaching objectives are to: (1) illustrate the evaluation of energy conservation projects in a manufacturing environment; (2) indicate the relationship between sustainable operations and a company''s carbon objective / obligations; (3) highlight the importance of sustainable operations and engineering practices to identify energy and carbon strategies; and (4) illustrate interdependencies in the execution of sustainable practices.


Energy conservation; Environmental operations; Carbon accounting; ESCO (Energy Services Company); Sustainability; Renewable energy; Kyoto
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