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Case
-
Reference no. 9-514-025
Compact case
Subject category: Marketing
Authors:
Published by:
Harvard Business Publishing (2020)
Version:
8 June 2020
Revision date:
26-Aug-2020
Length:
5 pages
Data source:
Published sources

Abstract

Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over USD233 billion in annual sales but its profitability has been uneven. Has it spread itself too thin or is it positioning itself well for the future?

Topics

Business model innovation; Business models; Ecosystems; Industry analysis; Marketing; Online media; Retail; Technology; Web-based technologies
Size:
> 1 billion; Fortune 500
Other setting(s):
2014

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