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Reference no. 9-714-413
Prize winner
Published by:
Harvard Business Publishing (2014)
17 December 2015
Revision date:
25 pages
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In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?

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This item is suitable for postgraduate and executive education courses.


Collaborative innovation; Innovation focused strategy; Sustainable competitive advantage; Social security; Innovation; Vision; Market entry; Competitive advantage; Execution; Barriers to entry; Competitive strategy; Values; Economics
> USD1 billion, mid-size
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