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Case
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Reference no. 9-714-413
Prize winner
Published by:
Harvard Business Publishing (2014)
Version:
17 December 2015
Revision date:
13-Jan-2016
Length:
25 pages
Data source:
Published sources
Notes:
To maximise their effectiveness, colour items should be printed in colour.

Abstract

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car - the model S - to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on its way to defying the skeptics and becoming the first US company to enter the car industry with a mass-produced car since WWII and the first to successfully launch a fully electric car. Or was it not?

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Collaborative innovation; Innovation focused strategy; Sustainable competitive advantage; Social security; Innovation; Vision; Market entry; Competitive advantage; Execution; Barriers to entry; Competitive strategy; Values; Economics

Setting

The events covered by this item took place in 2003-2013.

Geographical setting

Region:
World/global
Country:
United States
Location:
California

Featured company

Company name:
Tesla Motors
Industry:
Apparel accessories; Batteries; Automobiles

Featured protagonist

  • Elon Musk (male), CEO

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