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Technical note
Reference no. UVA-OM-1548
Published by:
Darden Business Publishing (2017)
20 December 2017
Revision date:
7 pages
Data source:
Published sources


This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making in an ethical manner.


Service operations; Service management; Behavioral economics; Behavioral decision theory; Operations management

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