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Russian language
Published by:
ESMT European School of Management and Technology (2019)
20 May 2019
20 pages
Data source:
Field research


This is a Russian version. This field research case presents an account of leading digital transformation in a traditional organization. The case briefly traces more one hundred years of history of Klockner & Co, an independent global steel and metal distributor, and presents challenges faced by the steel distribution branch. It then describes the thinking process of Gisbert Ruhl, the company's CEO concerned about taking the company into the future in the face of global changes faced by the industry. The case presents Ruhl's view of digital opportunities for the organization and his attempts to prepare the company for the digital age. The case pays particular attention to personal transformation of the leader in the in the process of transforming his company. It is intended for use in the MBA programs and executive education.


Digital transformation; Leadership; Change; Organizational behaviour; Digitalization

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