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Case
-
Reference no. SCG-570
Subject category: Entrepreneurship
Published by:
USC-Marshall/Lloyd Greif Center for Entrepreneurial Studies (2020)
Version:
April 20, 2020
Revision date:
14-May-2020
Length:
15 pages
Data source:
Published sources

Abstract

The case is about social entrepreneur Will Ruddick and his efforts to introduce social community currencies in Kenya. Students explore the social challenges these currencies aim to address, the possible designs and the historical experiences that support Will's decision-making. They understand pressing problems, including distribution, demurrage and community organization. The case ends with the challenge of finding a currency model for three informal settlements in Kisumu, Kenya. The case is part of the Historical Entrepreneurship Case Series and can be used by itself or in conjunction with the other cases of the series.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Topics

Entrepreneurship; Innovation & entrepreneurship; Business & government relations; Currency; Business history; History of capitalism; Social entrepreneurship; Economic development

Setting

The events covered by this item took place in 2019.

Geographical setting

Region:
Africa
Country:
Kenya

Featured company

Company name:
Grassroots Economics
Industry:
Social entrepreneurship

Featured protagonist

  • Will Ruddick (male)

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