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Published by:
INSEAD (2020)
6 pages
Data source:
Field research


This is part of a case series. A large regional US-based insurance company decides to invest in digitalization, seeking to improve operational efficiency as well as the customer experience. After choosing 'intelligent automation' as the best way to optimize performance across the various business processes, IT Development Manager Catherine Campanaro now has to identify areas that will benefit the most from these types of technologies. Working with WorkFusion, an AI-driven intelligent automation software firm, she must decide which stages in the insurance claims process are ripe for automation, and what sort of AI tools - machine learning (ML) and/or robotic process automation (RPA) - to use.


AI; Ml; Machine learning; Bots; Intelligent automation; Insurance; Customer service; Workfusion
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