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Supporting video
Reference no. IMD-5-0632-V
Subject category: Marketing
Published by:
IMD (2004)
35 minutes
Data source:
Field research
File size 2.8GB. Click for more information.


This video is to accompany the case. In this video, Dubai Internet City (DIC) founder, Dr Omar, answers questions on the founding of DIC, its service offering, challenges, as well as the future of the company. In the second half of the video, key clients are interviewed to gauge their level of customer satisfaction. This is important as Dubai Internet City positioned itself as offering the best customer service worldwide.


Business parks; Service; Growth; Internationalisation
400 employees
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