ecch is now The Case Centre

1 July 2013

On the occasion of its 40th anniversary, ecch, has a new name: The Case Centre

And a new URL: www.thecasecentre.org

According to Richard McCracken, Director of The Case Centre, "After 40 years of evolution, serving management educators worldwide, the time was right for a new brand name that expresses who we are and what we do today"

"The Case Centre offers the same outstanding service to authors and customers, and provides an ever widening portfolio of learning materials in a wide variety of media, through our online search engine. As a not-for-profit organisation, The Case Centre will also expand its activity in training and support," added Richard.

As part of the 40th Anniversary celebrations, The Case Centre plans a year long programme of monthly online and live 'events'. These include rankings of the most successful cases, authors and case producing schools, a timeline of business education and The Case Centre over the last 40 years, and a case conference in a developing country.

For more details please contact:
Antoinette Mills
e antoinette@thecasecentre.org
t +44 (0)1234 756416

Notes for editors

History of The Case Centre

1973: 22 higher education institutions found the Case Clearing House of Great Britain and Ireland as a facility for sharing case materials among business teachers. 1974: gains charitable status. 1991: becomes the European Case Clearing House to reflect growth of case writing and teaching throughout Europe. 1992: opens US office at Babson College, Massachusetts. 2005: becomes ecch to reflect global reach of operations. 2013: renamed The Case Centre to communicate status as not for profit expert resource for management educators and case authors and schools worldwide. Richard McCracken has been Director of The Case Centre since 2008.

The Case Centre

The Case Centre is an independent, not-for-profit organisation dedicated to promoting the case method in business education and sharing our world-leading knowledge and expertise in case teaching, writing and learning.

We:

  • Distribute the world’s largest collection of management case studies, articles and books on behalf of all the major business schools and internationally respected authors worldwide.
  • Provide training in case method teaching, learning and writing led by globally renowned experts.
  • Run international case writing competitions and awards; offer case writing scholarships; and publish books and articles by eminent case method specialists.
  • Offer authors an efficient and effective worldwide case publishing and distribution service.

The Case Centre is a registered charity and currently has over 800 academic and corporate members worldwide. We have offices at Cranfield University, UK, and Babson College, USA.

The case method

The case method of teaching and learning was pioneered in the early 20th century at Harvard University. It is now the preferred teaching method at most of the world’s leading business schools.


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