Arthur W. Page Society’s Corporate Communications Case Study Competition Results

The Arthur W. Page Society’s Case Study Competition, sponsored by the Page Society and the Institute for Public Relations (IPR), recognizes students’ exploration of corporate communications as a critical management function.

2018 winners

Grand prize winner

Responding While the Record Button Is Always On: Flying High and Low with United Airlines Corporate Culture and Stakeholder Empowerment
Submitted by: Brooke Smith, Steven Pelham
School: Brigham Young University
Faculty Advisor: Dr Christopher Wilson

First prize, Business School

Apple, Inc.: Data Privacy and a Request from the FBI
Submitted by: Cory Bailey, William Garland, Luke Nitchals
School: University of Notre Dame
Faculty Advisor: Dr. James O’Rourke

Second prize, Business School

Honda Motor Company, LTD: Communication and the Takata Airbag Crisis
Submitted by: Sonakshi Baherty, Briton Moffitt, Walter Pruchnik
School: University of Notre Dame
Faculty Advisor: Dr. James O’Rourke

Communications, First prize

Unilever and Kraft Heinz: A Global Clash of Corporate Purpose and Profits
Submitted by: Natalia Sowa, Neena Lecher, Alexa Ohm, Emma Finkbeiner
School: DePaul University
Faculty Advisor: Dr. Matt Ragas

Communications, Second prize

The #DeleteUber Social Media Storm: Corporate Reputation in an Era of ‘Alternative Facts’
Submitted by: Rachel Mihulka, Aray Rivera, Benita Zepeda
School: DePaul University
Faculty Advisor: Dr. Matt Ragas

Communications, Third prize

Target’s Transgender Bathroom Policy: Missing the Target or Hitting the Bullseye?
Submitted by: Aaron Robert, Brianna Olson, Brooklyn Wilson, Erin Stehlik
School: Grand Valley State University
Faculty Advisor: Adrienne Wallace

2017 winners

Grand prize winner

Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Submitted by: Brooke Lichtman, Jaymie Polet, Bria Smith, Rubai Soni
School: DePaul University
Faculty advisor: Dr. Matt Ragas

First prize, Business School

Whole Foods Market, Inc.: Damage Control Over Product Mislabeling (A) and (B)
Submitted by: Dylan Koehler, Dustin Schoedel, Stephanie Rearick
School: Mendoza College of Business, University of Notre Dame
Faculty advisor: Dr. James S. O'Rourke, IV

Second prize, Business School

Chipotle Food Safety
Submitted by: Kayla McLaughlin
School: University of Dayton
Faculty advisor: Dr. Kelly Vibber

Third prize, Business School

Airbnb: Scaling Safety with Rapid Growth
Submitted by: Matthew Beck, Will Foster and Claire Kenney
School: Mendoza College of Business, University of Notre Dame
Faculty advisor: Dr. James S. O'Rourke

First prize, Communications

‘Bad Apple' Behavior or a Spoiled Barrel: An Analysis of Wells Fargo's Crisis Response to Alleged Culture Flaws
Submitted by: Eva Marnen, Haleigh Stern
School: DePaul University
Faculty advisor: Dr. Matt Ragas

Second prize (joint), Communications

Costume vs. Culture: How a Successful Communication Campaign Saved Disney's Culture Issue from Turning Into a Crisis
Submitted by: Kasey Andrade, Colin Golden, Margo Hughes, Emily Hyde
School: Bridgewater State University
Faculty advisor: Dr. Hui Zhang

2016 winners

Grand prize winner

Starbucks; The Third Place on a Third Rail Issue: An Analysis of Starbucks’ Race Together Initiative
Submitted by: Megan Cauley, Chelsea Michael, Lizmarie Orengo
School: DePaul University College of Communication
Faculty Advisor: Dr. Matt Ragas

First prize, Business School

Barneys; Shop and Frisk
Submitted by: Christopher Cellante and Tim Kelly
School: University of Notre Dame
Faculty Advisor: Dr. James O'Rourke

Second prize, Business School

Sony Pictures Entertainment Inc.; A Cybersecurity Attack from North Korea
Submitted by: Meredith Alexander, Ashley Chase, and Kelly Chase
School: University of Notre Dame
Faculty Advisor: Dr. James O'Rourke

First prize, Communications

Uber; See What Happens: How a Communications Campaign Saved Uber Billions
Submitted by: Rachel Pipan and Kelly Sheehan
School: American University School of Communication
Faculty Advisor: B.J. Talley

Second prize, Communications

Amtrak; Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188?
Submitted by: Stacey M. Hajdak
School: Syracuse University S.I. Newhouse School of Public Communication
Faculty Advisor: Dr. Laurence Mussio

Third prize, Communications

Blue Bell; People Over Profit: An Analysis of Blue Bell Creameries' Listeriosis Crisis Response
Submitted by: Patricia Barrett, Stephanie Ericson and Erika Hanes
School: DePaul University College of Communication
Faculty Advisor: Dr. Matt Ragas

2015 winners

Grand prize winner

Cigarettes Out. Health In. An Analysis of the Rebrand of CVS Health
Authors: Maggie Christ, Renata Sandor and Andrew Tonne
Faculty Advisor: Matt Ragas

First prize, Communications School

General Motors' Corporate Culture Crisis: An Assessment of the Ignition Switch Recall
Authors: Alie Kuopus, Sue Nicole Susenburger and Lily Kim
Faculty Advisor: Matt Raga

First prize, Business School

Starbucks Corporation: Tax Avoidance Controversies in the U.K.
Authors: Jack Gay and Scott Manwaring
Faculty Advisor: James O’Rourke

Second prize, Communications School

The Virtue of Patients: Veterans' Fatal Wait
Author: Brenda Middleton
Faculty Advisor: J. Suzanne Horsley

Second prize, Business School

Gilead Sciences and Sovaldi: The Cost of a Cure
Authors: Benjamin Budish, Chase Lane, and Richard Zaleskie
Faculty Advisor: James O’Rourke

Third prize, Communications School

BP’s Deepwater Horizon Oil Spill Crisis and their Recovery Through Team USA Olympic Sponsorship: An Analysis of Reputation Management and Corporate Sponsorships
Author: Neha Jain
Faculty Advisor: John Trybus

2014 winners

Grand prize winner

Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity
Author: Heather Harder, Elon University School of Communications
Faculty Advisor: Lucinda Austin

First prize, Communications School

The Need for Cultural Intelligence: An Analysis of Asiana Airlines’ Response to the Crash Landing of Flight 214
Authors: Dionne Gomez & Erin Reed, DePaul University
Faculty Advisor: Matt Ragas

First prize, Business School

Firing the Founder: A Men’s Wearhouse Identity Crisis
Author: Kristen Piotrowski, DePaul University, Kellstadt Graduate School of Business
Faculty Advisor: Matt Ragas

Second prize, Communications School

Tainted Yogurt: An Analysis of Chobani’s Mold Crisis
Authors: Joanna Scott & Catherine Schuler, DePaul University, College of Communication
Faculty Advisor: Matt Ragas 

Second prize, Business School

Bank of America Debit Card Fee: Corporate Strategy vs. Consumer Perception
Authors: Jessica Bonanno, Jason Guindon, Patrick Riley & Jonathan Stevens, University of Notre Dame, Fanning Center for Business Communication
Faculty Advisor: Dr. James Scofield O’Rourke

Third prize, Communications School

#Social Strong: The Effect of Social Media on the Boston Marathon Bombings
Author: Lexie Broytman, Quinnipiac University
Faculty Advisor: Alexander Laskin

Third prize, Business School

Progressive Insurance: Paying a Lawyer to Defend Your Sister’s Killer
Authors: Ryan Heatherman & Llze Swanepoel, University of Notre Dame, Fanning Center for Business Communication
Faculty Advisor: Dr. James Scofield O’Rourke

2013 winners

Grand prize winner

A Crisis out of Thin Air: An Analysis of JetBlue’s Response to a Pilot’s Mid-Flight Breakdown
Stephen Zelezny, University of Southern California Annenberg School for Communication and Journalism
Faculty advisor: Jennifer Floto

First prize, Business School

Title: Carnival Corporation: The Costa Concordia Crisis
Jonathan J. Gantt, Tuck School of Business, Dartmouth College
Faculty advisor: Paul A. Argenti

First prize, Communications School

Pink Politics: How Komen’s Planned Parenthood Communications Response Unraveled the Pink Ribbon
Laura Brubaker Crisco, School of Communication, University of Hartford
Faculty advisor: Susan Grantham

Second prize Communications School

In Charity We Trust? How Allegations of Misspending against the Canadian Cancer Society Serve as a Wake-Up Call for the North American Non-Profit Sector
Christine Szustaczek, Faculty of Humanities, McMaster University
Faculty advisor: Larry Mussio

Third prize, Communications School

Sprinting From Sandy: The Public Relations Storm Surrounding New York Road Runners and the Cancellation of the 2012 ING New York City Marathon
Theodora (Teddy) Spicer,School of Communications, Quinnipiac University
Faculty advisor: Alexander Laskin

2012 winners

Grand prize winner

Water on Fire: An Analysis of ExxonMobil’s Communicative Defense of Hydraulic Fracturing
Jessica Carlton, University of Alabama, College of Communications and Information Services
Faculty advisor: Bruce Berger

First prize, Business School

Carnival Cruise Lines: Fire Aboard a Stranded Cruise Ship
Russell Cramer, Sam DeLemos, Laura Divel, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

First prize, Communications School

The Democratization of Corporate Giving: JPMorgan Chase & Company’s Attempt to Bring Philanthropy to the Masses through Facebook
John Trybus, Georgetown University, Continuing Studies
Faculty advisor: Julie Dixon

Second prize, Business School

Groupon Goes Public: Communication Strategy and Challenges
Jun Frank, Eric Sauerhoff, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

Second prize Communications School Winner

“I’d like my life back”: BP’s response to its 2010 oil spill disaster in the Gulf of Mexico
Liang Ma, University of Maryland, College Park
Faculty advisor: Elizabeth Toth

Third prize, Business School

Stoppage of Play: The Sony PlayStation Network Crash
Xiao-Feng (John) Hsu, Shawn Do, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

Third prize, Communications School

Four Loko Frenzy: Phusion Projects Responds to FDA, FTC and Media
Carleton Rafield, University of Alabama, College of Communications and Information Services
Faculty advisor: Bruce Berger
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