Arthur W. Page Society’s Case Study Competition Results

2019

Grand prize winner

Dove: A Purpose-Driven Brand in a Crisis of Sincerity – The Struggle to Navigate Rising Expectations of Corporate Responsibility 
Submitted by: Olivia Zed, Sarah Dasher
School: Boston University
Faculty Advisor: Dr. Don K. Wright

First prize, Business School

The Washington Post: Delivering the Truth in an Era of “Fake News”
Submitted by: Jospeh Berry, Emily Carson, John Grassey
School: University of Notre Dame
Faculty Advisor: Amanda McKendree

Second prize, Business School

The United States Olympic Committee: Protecting Their Girls or The Gold?
Submitted by: Erica Levy, Rebeckah Wellen
School: University of Notre Dame
Faculty Advisor: Amanda McKendree

Communications, First prize

When You Wish Upon A Star: Disney|ABC Puts Corporate Values First in Cancelling Roseanne
Submitted by: Brittany Aaron, Antoinette Iacullo, Hank Mendheim, Elise Zhang
Faculty Advisor: Dr. Matt Rogos

Communications, Second prize

Buckle Up! C-Suite Tweeters at Large: Elon Musk Takes Tesla Inc. On a Wild Ride
Submitted by: Sara May, Kylie Brooks
School: Brigham Young University
Faculty Advisor: Dr. Christopher Wilson

Communications, Third prize

Google and the #MeToo Movement: Responding to a Global Walkout in the Wake of Sexual Harassment Allegations
Submitted by: Allyssa Murphy, Emily Gagnon, Teagan Epley
School: Grand Valley State University
Faculty Advisor: Dr. Tim Penning 

2018

Grand prize winner

Responding While the Record Button Is Always On: Flying High and Low with United Airlines Corporate Culture and Stakeholder Empowerment
Submitted by: Brooke Smith, Steven Pelham
School: Brigham Young University
Faculty Advisor: Dr Christopher Wilson

First prize, Business School

Apple, Inc.: Data Privacy and a Request from the FBI
Submitted by: Cory Bailey, William Garland, Luke Nitchals
School: University of Notre Dame
Faculty Advisor: Dr. James O’Rourke

Second prize, Business School

Honda Motor Company, LTD: Communication and the Takata Airbag Crisis
Submitted by: Sonakshi Baherty, Briton Moffitt, Walter Pruchnik
School: University of Notre Dame
Faculty Advisor: Dr. James O’Rourke

Communications, First prize

Unilever and Kraft Heinz: A Global Clash of Corporate Purpose and Profits
Submitted by: Natalia Sowa, Neena Lecher, Alexa Ohm, Emma Finkbeiner
School: DePaul University
Faculty Advisor: Dr. Matt Ragas

Communications, Second prize

The #DeleteUber Social Media Storm: Corporate Reputation in an Era of ‘Alternative Facts’
Submitted by: Rachel Mihulka, Aray Rivera, Benita Zepeda
School: DePaul University
Faculty Advisor: Dr. Matt Ragas

Communications, Third prize

Target’s Transgender Bathroom Policy: Missing the Target or Hitting the Bullseye?
Submitted by: Aaron Robert, Brianna Olson, Brooklyn Wilson, Erin Stehlik
School: Grand Valley State University
Faculty Advisor: Adrienne Wallace

2017

Grand prize winner

Walking the "Encryption Tightrope": Getting to the Core of Apple's Privacy and Security Battle with the FBI
Submitted by: Brooke Lichtman, Jaymie Polet, Bria Smith, Rubai Soni
School: DePaul University
Faculty advisor: Dr. Matt Ragas

First prize, Business School

Whole Foods Market, Inc.: Damage Control Over Product Mislabeling (A) and (B)
Submitted by: Dylan Koehler, Dustin Schoedel, Stephanie Rearick
School: Mendoza College of Business, University of Notre Dame
Faculty advisor: Dr. James S. O'Rourke, IV

Second prize, Business School

Chipotle Food Safety
Submitted by: Kayla McLaughlin
School: University of Dayton
Faculty advisor: Dr. Kelly Vibber

Third prize, Business School

Airbnb: Scaling Safety with Rapid Growth
Submitted by: Matthew Beck, Will Foster and Claire Kenney
School: Mendoza College of Business, University of Notre Dame
Faculty advisor: Dr. James S. O'Rourke

First prize, Communications

‘Bad Apple' Behavior or a Spoiled Barrel: An Analysis of Wells Fargo's Crisis Response to Alleged Culture Flaws
Submitted by: Eva Marnen, Haleigh Stern
School: DePaul University
Faculty advisor: Dr. Matt Ragas

Second prize (joint), Communications

Costume vs. Culture: How a Successful Communication Campaign Saved Disney's Culture Issue from Turning Into a Crisis
Submitted by: Kasey Andrade, Colin Golden, Margo Hughes, Emily Hyde
School: Bridgewater State University
Faculty advisor: Dr. Hui Zhang

2016

Grand prize winner

Starbucks; The Third Place on a Third Rail Issue: An Analysis of Starbucks’ Race Together Initiative
Submitted by: Megan Cauley, Chelsea Michael, Lizmarie Orengo
School: DePaul University College of Communication
Faculty Advisor: Dr. Matt Ragas

First prize, Business School

Barneys; Shop and Frisk
Submitted by: Christopher Cellante and Tim Kelly
School: University of Notre Dame
Faculty Advisor: Dr. James O'Rourke

Second prize, Business School

Sony Pictures Entertainment Inc.; A Cybersecurity Attack from North Korea
Submitted by: Meredith Alexander, Ashley Chase, and Kelly Chase
School: University of Notre Dame
Faculty Advisor: Dr. James O'Rourke

First prize, Communications

Uber; See What Happens: How a Communications Campaign Saved Uber Billions
Submitted by: Rachel Pipan and Kelly Sheehan
School: American University School of Communication
Faculty Advisor: B.J. Talley

Second prize, Communications

Amtrak; Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188?
Submitted by: Stacey M. Hajdak
School: Syracuse University S.I. Newhouse School of Public Communication
Faculty Advisor: Dr. Laurence Mussio

Third prize, Communications

Blue Bell; People Over Profit: An Analysis of Blue Bell Creameries' Listeriosis Crisis Response
Submitted by: Patricia Barrett, Stephanie Ericson and Erika Hanes
School: DePaul University College of Communication
Faculty Advisor: Dr. Matt Ragas

2015

Grand prize winner

Cigarettes Out. Health In. An Analysis of the Rebrand of CVS Health
Authors: Maggie Christ, Renata Sandor and Andrew Tonne
Faculty Advisor: Matt Ragas

First prize, Communications School

General Motors' Corporate Culture Crisis: An Assessment of the Ignition Switch Recall
Authors: Alie Kuopus, Sue Nicole Susenburger and Lily Kim
Faculty Advisor: Matt Raga

First prize, Business School

Starbucks Corporation: Tax Avoidance Controversies in the U.K.
Authors: Jack Gay and Scott Manwaring
Faculty Advisor: James O’Rourke

Second prize, Communications School

The Virtue of Patients: Veterans' Fatal Wait
Author: Brenda Middleton
Faculty Advisor: J. Suzanne Horsley

Second prize, Business School

Gilead Sciences and Sovaldi: The Cost of a Cure
Authors: Benjamin Budish, Chase Lane, and Richard Zaleskie
Faculty Advisor: James O’Rourke

Third prize, Communications School

BP’s Deepwater Horizon Oil Spill Crisis and their Recovery Through Team USA Olympic Sponsorship: An Analysis of Reputation Management and Corporate Sponsorships
Author: Neha Jain
Faculty Advisor: John Trybus

2014

Grand prize winner

Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity
Author: Heather Harder, Elon University School of Communications
Faculty Advisor: Lucinda Austin

First prize, Communications School

The Need for Cultural Intelligence: An Analysis of Asiana Airlines’ Response to the Crash Landing of Flight 214
Authors: Dionne Gomez & Erin Reed, DePaul University
Faculty Advisor: Matt Ragas

First prize, Business School

Firing the Founder: A Men’s Wearhouse Identity Crisis
Author: Kristen Piotrowski, DePaul University, Kellstadt Graduate School of Business
Faculty Advisor: Matt Ragas

Second prize, Communications School

Tainted Yogurt: An Analysis of Chobani’s Mold Crisis
Authors: Joanna Scott & Catherine Schuler, DePaul University, College of Communication
Faculty Advisor: Matt Ragas 

Second prize, Business School

Bank of America Debit Card Fee: Corporate Strategy vs. Consumer Perception
Authors: Jessica Bonanno, Jason Guindon, Patrick Riley & Jonathan Stevens, University of Notre Dame, Fanning Center for Business Communication
Faculty Advisor: Dr. James Scofield O’Rourke

Third prize, Communications School

#Social Strong: The Effect of Social Media on the Boston Marathon Bombings
Author: Lexie Broytman, Quinnipiac University
Faculty Advisor: Alexander Laskin

Third prize, Business School

Progressive Insurance: Paying a Lawyer to Defend Your Sister’s Killer
Authors: Ryan Heatherman & Llze Swanepoel, University of Notre Dame, Fanning Center for Business Communication
Faculty Advisor: Dr. James Scofield O’Rourke

2013

Grand prize winner

A Crisis out of Thin Air: An Analysis of JetBlue’s Response to a Pilot’s Mid-Flight Breakdown
Stephen Zelezny, University of Southern California Annenberg School for Communication and Journalism
Faculty advisor: Jennifer Floto

First prize, Business School

Title: Carnival Corporation: The Costa Concordia Crisis
Jonathan J. Gantt, Tuck School of Business, Dartmouth College
Faculty advisor: Paul A. Argenti

First prize, Communications School

Pink Politics: How Komen’s Planned Parenthood Communications Response Unraveled the Pink Ribbon
Laura Brubaker Crisco, School of Communication, University of Hartford
Faculty advisor: Susan Grantham

Second prize Communications School

In Charity We Trust? How Allegations of Misspending against the Canadian Cancer Society Serve as a Wake-Up Call for the North American Non-Profit Sector
Christine Szustaczek, Faculty of Humanities, McMaster University
Faculty advisor: Larry Mussio

Third prize, Communications School

Sprinting From Sandy: The Public Relations Storm Surrounding New York Road Runners and the Cancellation of the 2012 ING New York City Marathon
Theodora (Teddy) Spicer,School of Communications, Quinnipiac University
Faculty advisor: Alexander Laskin

2012

Grand prize winner

Water on Fire: An Analysis of ExxonMobil’s Communicative Defense of Hydraulic Fracturing
Jessica Carlton, University of Alabama, College of Communications and Information Services
Faculty advisor: Bruce Berger

First prize, Business School

Carnival Cruise Lines: Fire Aboard a Stranded Cruise Ship
Russell Cramer, Sam DeLemos, Laura Divel, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

First prize, Communications School

The Democratization of Corporate Giving: JPMorgan Chase & Company’s Attempt to Bring Philanthropy to the Masses through Facebook
John Trybus, Georgetown University, Continuing Studies
Faculty advisor: Julie Dixon

Second prize, Business School

Groupon Goes Public: Communication Strategy and Challenges
Jun Frank, Eric Sauerhoff, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

Second prize Communications School Winner

“I’d like my life back”: BP’s response to its 2010 oil spill disaster in the Gulf of Mexico
Liang Ma, University of Maryland, College Park
Faculty advisor: Elizabeth Toth

Third prize, Business School

Stoppage of Play: The Sony PlayStation Network Crash
Xiao-Feng (John) Hsu, Shawn Do, University of Notre Dame, Mendoza College of Business
Faculty advisor: James Scofield O’Rourke IV

Third prize, Communications School

Four Loko Frenzy: Phusion Projects Responds to FDA, FTC and Media
Carleton Rafield, University of Alabama, College of Communications and Information Services
Faculty advisor: Bruce Berger
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