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Case
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Reference no. 9-613-100
Prize winner
Published by:
Harvard Business Publishing (2013)
Version:
9 March 2015
Revision date:
20-Apr-2015
Length:
19 pages
Data source:
Field research

Abstract

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is placed on exploring actual open innovation initiatives within Siemens and their outcomes. These include creating internal social- and knowledge-sharing networks and utilzing third party platforms to host internal and external contests. Industries discussed include energy, green technology, infrastructure and cities, and sustainability. In addition, the importance of fostering a collaborative online environment and protecting intellectual property is explored.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Collaborative innovation; Innovation focused strategy; Management; Asset allocation; Energy; Innovation; Technology; Cross functional management; Knowledge management; Information management; Community development; Information technology; Manufacturing; R&D; Health; Strategy; Managing creativity & innovation; Crowdsourcing; Green business

Setting

The events covered by this item took place in 2009-2013.

Geographical setting

Region:
World/global
Country:
Germany

Featured company

Company name:
Siemens
Turnover:
USD 1 billion
Industry:
Energy, health care, industry, and infrastructure & cities
Other keywords:
Fortune 500

Featured protagonists

  • Norbet L├╝tke-Entrup (male), Head of Technology & Innovation Management group
  • Thomas Lackner (male), Head of Open Innovation & Technology Scouting initiative

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