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Case
-
Reference no. 9B14D005
Prize winner
Published by:
Ivey Publishing (2014)
Version:
2017-03-13
Revision date:
03-May-2017
Length:
21 pages
Data source:
Published sources

Abstract

An analyst for a money management firm is studying Apple Inc. as one of the firm's key investments. In 2013, Apple had a market capitalization of nearly USD500 billion and sales of USD171 billion. According to the research firm, Gartner Group, it had the world's best supply chain, ranking ahead of companies such as Walmart, Amazon and Inditex (Zara). As part of the analysis, a full review of Apple's supply chain is required to look for insight into the future performance of the company in order to decide whether or not the analyst's firm should continue to hold Apple shares.

Topics

Supply chain management; Flexibility; Strategy; Supplier management; Technology; Innovation; Canada; Operations management; International; General management/strategy
Location:
Size:
Large
Other setting(s):
2014

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