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Prize winner
Published by:
Cranfield School of Management (2015)
12 pages
Data source:
Field research
In 2007, a new management team at Desso committed the company to Cradle to Cradle(R). This required fundamental change in all aspects of the business including in what raw materials went into the Desso products as well as in the operating systems and processes of Desso suppliers. This case focuses on supply chain implications and how these were addressed. The case study is intended for use in postgraduate courses such as MBA programmes (modules on Supply Chain & Logistics, Sustainability, Business Transformation), specialist MSc courses in Supply Chain & Logistics; and in executive programmes to explore the roles and responsibility of businesses in the promotion of sustainable development from an environmental and social perspective.
Learning objectives:
1. How companies which are not dominant in their supply chain (cf say Walmart) can persuade suppliers to change behaviour. 2. How a company’s commitment to sustainability may change a company’s relationship with its suppliers. 3. How integrating a circular economy approach may decrease dependency on suppliers.
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