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Case
-
Reference no. 9-116-015
Prize winner
Published by:
Harvard Business Publishing (2016)
Version:
3 May 2016
Revision date:
25-May-2016
Length:
24 pages
Data source:
Published sources

Abstract

A Swedish newspaper reveals that IKEA has erased all images of women from its catalog for Saudi Arabia. The article sparks criticism of IKEA from the Swedish government and its customers in the West. Critics contend that IKEA is not living up to its own commitments to gender equality. Some threaten a boycott. IKEA must respond. Reissuing the catalog with women included risks running afoul of Saudi censors who can impose harsh penalties. The company has had a presence in Saudi Arabia for nearly 30 years.

Topics

Leadership; Religion & business; Multinational corporations; Globalization; Organizational values; Values; Organizational culture; Gender

Setting

The events covered by this item took place in 2012.

Geographical setting

Region:
World/global
Countries:
Saudi Arabia; Sweden

Featured company

Company name:
IKEA
Industry:
Retail & consumer goods

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