Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
INSEAD (2016)
Version:
09.2016
Length:
8 pages
Data source:
Published sources

Abstract

This case provides an update of Hero Group and Honda Motor Company's strategies in the two-wheeler market in India following the break-up of their joint venture. It enables the reader to understand the capability building approach for each partner post-alliance dissolution and to reflect on the dynamics of relationships between two former allies turned rivals. It is a good complement to earlier cases written during the life cycle of this 26-year alliance.

Topics

Alliance dynamics and termination; Post-alliance break-up; Capability building
Industry:
Other setting(s):
2010-2016

Access this item

casecent.re/p/138023
View our pricing guide
or to see prices.