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Case
-
Reference no. 816-0102-1
Subject category: Entrepreneurship
Published by:
London Business School (2016)
Version:
May 2016
Length:
6 pages
Data source:
Field research

Abstract

Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out.

Topics

Assessing opportunities
Location:
Other setting(s):
2008

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