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Published by:
London Business School
(2016)
Version:
May 2016
Length:
6 pages
Data source:
Field research
Topics:
Abstract:
Alex and Mimi Ikonn were heading out to dinner in Toronto to celebrate their first real day in business. While their preparations had taken several months of their time, tomorrow was the day when their website would go live. Was all their hard work worth it? They were about to find out.
Learning objectives:
1. Teach the seven domains framework for assessing entrepreneurial opportunities (See Mullins, The New Business Road Test, FT Publishing 2013). 2. Demonstrate how case teaching works for new and prospective entrepreneurship faculty. 3. Teach instructors how a 'flipped classroom' works.
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