Product details

Share this page:
Please find below the full details of the product you clicked a link to view.
Published by:
Ivey Publishing (2018)
Version:
2018-08-01
Revision date:
17-Sep-2018
Length:
11 pages
Data source:
Published sources

Abstract

In 2016 the chief executive officer (CEO) of Harley-Davidson Inc, the iconic US manufacturer of motorcycles, was facing a constant decline in sales and stock price due to the company's dependence on a mature US market and the natural attrition of its most loyal riders, who were ageing. In May 2017, the CEO needed to determine how to return his global company to growth amid a protectionist agenda and direct business interference from the White House. Should the company expand internationally or not?

Topics

Internationalization; Government policy; General management/strategy; International
Location:
Industry:
Size:
Large
Other setting(s):
2017

Access this item

casecent.re/p/153450
View our pricing guide
or to see prices.