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Case
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Reference no. 9B20D013
New product
Authors:
Published by:
Ivey Publishing (2020)
Version:
2020-06-01
Revision date:
24-Jul-2020
Length:
20 pages
Data source:
Published sources

Abstract

This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020, it provides a detailed description of the company's supply chain network and capabilities. Data in the case allows students to develop an understanding of Apple's source of competitiveness and to gain insights into the management of a large, complex global supply chain network that focused on the intersection of services, hardware and software. Students will obtain an understanding of the supply chain challenges faced by Apple, in the context of supporting its corporate strategy and growth objectives.

Teaching and learning

This item is suitable for undergraduate and postgraduate courses.

Topics

Supply chain management; Innovation; Technology; Strategy; Supplier management; Operations management; International
Location:
Size:
Large
Other setting(s):
2020

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