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Published by:
INSEAD (2021)
Version:
01/2021
Length:
22 pages
Data source:
Published sources

Abstract

The case describes the organizational, operational, and financial challenges faced by BeefChain, a blockchain implementation in the cattle industry, following the successful completion of pilot projects and certification by the US Dept of Agriculture. Among them are need for an efficient revenue model that can scale up in a seamless fashion and a viable business model to ensure the financial success of all the stakeholders.

Topics

Blockchain; Agribusiness; Food security; Cattle ranching; Supply chain; Traceability; Q12021
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