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Published by:
INSEAD (2021)
Version:
02/2021
Length:
6 pages
Data source:
Published sources
Notes:
Check out the short video trailer for a quick case synopsis.
Searching for Value: Value Innovation vs. Technology Innovation - Mini Cases & Exercises

Abstract

The case helps participants explore and understand the difference between value innovation, the creation of a leap in value, and technology innovation, the creation of breakthrough technology. It teaches students to identify value innovation offerings, how value innovation differs from technology innovation and their commercial consequences. The case also explores if and how patterns in value innovation remain constant across industries and throughout time. The case is designed to foster a lively classroom discussion driven by mini cases and exercises.

Topics

Blue Ocean Strategy; Innovation; Pixar; Impossible Foods; Stripe; SpaceX; Uber; Zoom; Edsel; Magic Leap; TransferWise; Segway; Nintendo; Marvel; Q12021
Location:
Industry:
Other setting(s):
1950-2020

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