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Published by:
INSEAD (2002)
Version:
06.2019
Revision date:
09-Mar-2016
Length:
17 pages
Data source:
Published sources

Abstract

The case was written to illustrate the importance of business process design as a basis for competition in the textile industry. The case illustrates the impressive performance of Zara, the new fashion player from Spain, which has innovated in process design so as to deliver new collections in its stores with a lead-time of 5 to 7 days. The more traditional approach in textile retailing is illustrated here by Marks & Spencer (M&S), the well-known UK retailer. Notwithstanding M&S's current problems, the case does not fall into an overly simple comparison between a young, innovative competitor and an aging glory.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Topics

Singapore; Process competition; Operations management; Supply chain; Retail apparel; Delayed customization; Time-based competition; Newsboy model; Innovation; Services; Disruptive technologies

Setting

The events covered by this item took place in 1998-2001.

Geographical setting

Region:
World/global

Featured companies

Company name:
Marks & Spencer
Industry:
Apparel and fashion
Company name:
Zara
Industry:
Apparel and fashion

Featured protagonist

  • Luc Vandevelde (male), Chairman & Chief Executive