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Case submission requirements

Case submission requirements
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The Case Centre is unique in offering an efficient worldwide case distribution service to both institutions and independent authors across the globe. We take very seriously our duty of care to all those who order from us. This includes a responsibility to ensure that the teaching materials in our collection are of the highest quality.

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Get in touch

Customer Services Team

Our Product Management Team are here to help, please do get in touch if you have a query.

t +44 (0)1234 750401, e content@thecasecentre.org 

Submission guidelines

Authors and their organisations are required to certify that their case and accompanying materials meet professional quality standards and have been authored in an ethical manner. Please read all our submission guidelines before submitting your case to us.

Any items submitted to us that do not meet our submission requirements will be returned to the author for further work.

Authorship and use of AI

Everything you submit to us must be your own original work. If we discover that it is not, we are obliged to report it to the copyright owners, withdraw the material, and we reserve the right to not publish any future work you may produce. 

Any use of Artificial Intelligence (AI) during the writing process must be disclosed when you submit your products, and stated on the front page of your materials. Please review our guidelines for the use of AI to make sure you comply.

Accessibility

Accessibility is crucial in the educational setting as it ensures that all students, regardless of their abilities or disabilities, can engage with learning materials, including cases. By making cases and their accompanying materials accessible, we create an inclusive environment where every student has the opportunity to participate fully in their education. This not only helps to meet legal and ethical requirements but also enhances learning outcomes, promoting equal opportunities for all students in universities and business schools.

We ask all authors to ensure their products meet accessibility guidelines. Click to see our full guidance.

Language

Your case, its teaching note and all metadata must be provided in English. The written language of all items and metadata submitted to us must be of the highest quality and meet the following quality guidelines throughout.

All submitted items must:

  • be well written, understandable and readable
  • have clear sentence and paragraph structures
  • have been thoroughly proof-read to eliminate errors in grammar, spelling, syntax, punctuation and formatting.

You can also submit translations of cases and their related items in other languages. Please note the metadata must still be provided in English.

Teaching tests and peer review

There is no peer review process for cases submitted to The Case Centre. However, we do not consider a case to be 'finished' or ready for submission and distribution until it has been comprehensively tested in the classroom. All cases submitted to us must have been taught at least twice.

To facilitate this, cases submitted to The Case Centre must include a teacher as one of the authors. While case writers, students, and research assistants can contribute as part of a writing team, the team must be led by a faculty member.

During the online case submission process you will need to give full details (course title on which the material was taught, name of the institution at which it was taught, details of the educator who taught it, date when it was taught, number of students in the class) of at least two times that the materials that you are submitting to us have been tested. The Case Centre reserves the right to contact the teacher for further information about the teaching tests, if needed.

Cases, background notes and role-plays

What can be submitted?

We welcome cases, role-plays and background notes on all areas of business, management and government that have been written for teaching purposes. 

  • Cases describe real-life business situations. Usually the main character in the case is facing a tricky challenge or decision that is set out in the case. Class participants use the case to discuss possible solutions, and analyse the pros and cons of various approaches to the problem.
  • A role-play involves two or more participants assuming specific roles to simulate a real-world scenario, allowing them to explore different perspectives, make decisions, and experience the dynamics of a situation in an interactive and immersive way.
  • If the item you are submitting is not a case or a role-play please categorise it as a ‘background note’ during submission.

The majority of cases are submitted as written documents, however you can choose to submit a video case (MP4) if you prefer. The guidance below is provided for written materials but the elements marked with * are also applicable to video and multimedia cases.

You can find more information about the different types of products we accept here.
 

Structure

Your case must:
  • be well presented and structured*
  • include a clear opening section that sets the scene and decision point
  • include a clear closing section that revisits the decision point set out in the opening section
  • have labelled exhibits/appendices at the end of the document, these should be clearly referenced within the text of your case
  • only include any figures in the body of the text if necessary, if included these should be clearly labelled, captioned and any source credited
  • not include assignment questions, these should be in the teaching note to provide maximum flexibility for other instructors who may wish to use it*
  • not include learning objectives or your own ‘solution’, these should be in the teaching note to support fellow instructors*.
We recommend that:
  • headings and sub-headings are used to break up the text
  • the summary or abstract of the case is not included in the case, this should be in the teaching note and the case metadata*
  • any colour graphs or images used in the case must also print well in black and white as not everybody that uses your case will have access to a colour printer
  • end notes are used rather than foot notes.

Content

Your case must:
  • clearly articulate an issue, decision, problem, or opportunity*
We recommend that your case:
  • is topical and relevant to current management and business education issues*
  • is relevant to the industry in which it is set*
  • identifies a protagonist and supporting actors*
  • is written in the past tense and in the third person
  • does not include the author’s personal bias or opinions in the text (these can be included in the teaching note)*
  • supports the learning/teaching objectives and theoretical literature stated in the teaching note*
  • is short and concise. Our sales show that many instructors prefer shorter cases. No more than 15 pages is a good guide (roughly 30 minutes playtime for a video or multimedia case). However, the length of your case should align with your learning/teaching objectives, so in some situations a longer case is necessary.*
Teaching notes

Teaching notes

Cases submitted to us must include an accompanying teaching note.

A well-crafted teaching note also provides educators with all the necessary resources to successfully adopt and teach the case, making it easier to integrate into their course and enhance the student learning experience.

Content

Your teaching note must be presented and structured clearly. It must include clear sections that cover:

  1. A synopsis of the case
    Provide a brief description of what the case is about, and the context in which it is set.
  2. The target learning group
    Indicate the target learning group, for example, undergraduates, postgraduates, executive.
  3. The learning/teaching objectives and key issues
    Set out the learning/teaching objectives, and identify the key issues in the case that will help achieve them.
  4. The teaching strategy
    Describe how the case may be used in class. For example, suggest trigger questions to open the case discussion; offer ideas for group work; suggest how learning can be consolidated at the end of the case session, and so on. This section will generally reflect your own teaching style. Also consider including information about your strategies and session plans for different teaching delivery modes (in-person, online, hybrid/dual-mode) and different levels (undergraduate, postgraduate, executive education etc.).
  5. Questions for discussion
    Include a list of questions designed to promote discussion of the key issues within the case.
  6. Analysis
    If the case includes quantitative data for analysis, it can be helpful to provide the results of essential 'number crunching' in the teaching note. This allows teachers to verify their own calculations. Additionally, include a thorough analysis of the discussion questions, with suggested answers for each.
  7. Background reading
    Provide references to relevant supplementary material on the case or related issues. You may also provide information on ‘what happened next’, something students are usually keen to know.
  8. Experience of using the case
    Include feedback on how the case has worked in different classes, and the issues on which students have tended to focus. This can be useful for other teachers preparing to teach your case.
We recommend that:
  • the teaching strategy section includes board plans, timings for the classroom session, alternate ways that the case could be used, and the technical requirements of any multimedia used
  • the target learning group section details any prerequisite learning, and positions the session where the case may be used within the course/module
  • links to video and audio clips that are relevant to the case are included.

To learn more, educators, trainers and PhD students with teaching responsibility can watch a recording of our webinar, How to Write a Great Teaching Note.

Related items

As well as your case and teaching note, you have the option to submit additional related items on one submission.

This could include:

  • another case in the series (e.g. B, C etc case)
  • an abridged version of the case
  • a background, technical or industry note
  • a role-play
  • supporting video
  • additional material for students (e.g. an exercise, supplementary software)
  • additional material for instructors (e.g. presentation slides, supplementary software)
  • a version of the case in a different language.
Permissions

Before you submit your product to us, it’s important to review all external elements - such as images, graphs, and charts - to ensure you have the necessary permissions for their use. This includes content sourced from books, websites, or other materials. Be sure to seek permission well in advance, obtaining written consent that clearly outlines how the content will be used, as well as any restrictions. Don’t forget to properly credit the original creators as required by the terms of the permission.

If you're unable to obtain permission, consider using open-source or licensed materials, such as those under Creative Commons. If you're unsure about what qualifies as fair use or need further guidance, please consult with a legal advisor at your organisation. 

Copyright and referencing

Who owns copyright?

In most instances, where a case is written by an employee in the course of their employment, it is the employer who retains copyright. If an employee desires the copyright in a case to be transferred to them, this is a private matter that they must resolve with their employer. However, royalties can only be paid by The Case Centre to member organisations.

Artificial Intelligence (AI) cannot be listed as an author or co-author, as it cannot be held accountable for its output. Furthermore, copyright only applies to human authors, meaning a publication with AI as the author cannot be copyrighted. Click to see our full guidelines on the use of AI.

Authors, such as lecturers who also work as consultants, may have more than one employer or may have prepared a case outside the course of their employment. Such authors must reach written agreement with all their employers on who retains copyright; this will usually be the institution at which most of the work on the case was carried out.

If copyright is not retained by the author’s main organisation you must upload copies of these agreements (a copyright waiver agreement) during the online case submission process. Download an example. To ensure authenticity, this document must be on your organisation's official letterhead. 

Copyright and The Case Centre

By submitting your case to The Case Centre you are granting us non-exclusive distribution rights as set out here. The Case Centre does not ask for transfer of copyright, we act as the agent of the copyright owner.

The Case Centre accepts no liability for any infringement of copyright in materials it distributes or for any libellous material contained in a case. Responsibility for both rests solely with the submitting organisation or author, who will be required to indemnify The Case Centre for any losses incurred as a condition of case submission.

Referencing

If the case is based upon other published material, or is a reworking of a source, such as another case in The Case Centre's catalogue, this must be clearly referenced on the cover page of the case.

References and citations must be accurate and comply with academic standards. View guidelines on academic conventions and bibliographic referencing.

We recommend that references are collated at the end of the document.

Case release

Field researched cases

When submitting a field researched case to us, authors must get signed permission from the subject organisation to release the finished case for distribution.

This is normally obtained by asking the organisation to sign a form or letter, or send an email, authorising the case’s use. Download an example.

Case release is vital to ensure you don’t divulge commercially sensitive information that may lead to a claim for damages. In addition, it’s always good practice to maintain positive relationships with your contacts in the business world. Gaining permission for case release is an essential part of this.

If a case is based on field research, but the company has been disguised, we still recommend that you request release from the featured company.

Should you undertake field research, but not use it in the case, we recommend that you still show the finished document to the featured company for their comments, although you will not need their formal release.

While we don’t require copies of case release documents, during the online case submission process, you will be asked to confirm that you have them.

Desk researched cases

The cases prepared from published sources (e.g. press reports and journal articles) do not require formal release. However, if you have drawn extensively on a particular report then permission should be obtained from the publisher for use of the material within the case.

If you have read widely on a particular topic or organisation, and then written the case on the basis of your own distillation of this, then the sources of information should be acknowledged in the case. It may also be wise to send a copy of the draft case to the subject organisation. This can be accompanied by a letter explaining your wish to use the case for teaching purposes, and your willingness to correct any errors of facts they draw to your attention. This should be done as a matter of courtesy, and can even be fruitful in gaining useful additional data for inclusion in the case.

If you are in any doubt about the legal position regarding case release, we suggest that you seek further advice within your institution regarding its policy on these matters.

File format and layout

File format

  • Most items (e.g. cases, instructor materials, background notes) must be supplied as a Word DOC/DOCX file.
  • Cartoon cases must be supplied as a PDF file.
  • Videos must be provided as MP4 files.
  • Multimedia items must be sent to us as downloadable files. We cannot currently host multimedia items online.
  • Presentation material can be supplied as a PowerPoint PPT/PPTX file or a PDF.
  • Spreadsheets should be provided as Excel XLS/XLSX files.

View a full list of the file types required for different product types.

Document format

All documents must:
  • use a commonly used font, such as Arial, Times New Roman, or Calibri, with a font size between 10pt and 14pt
  • display page numbers (if included) in the bottom right corner
  • not include borders around the edge of pages
  • not include any blank pages.
Size and orientation must be:
  • A4 (no A3, US letter or custom sized pages)
  • portrait (no landscape pages).
Margins must be:Example page format
  • 2.9cm on the left and right of every page
    This allows space for the information that we include in these margins on all items ordered or downloaded from our website
  • 2.7cm at the top of every page
    This allows for the inclusion of our reference number
  • 2.7cm at the bottom of the first page
    This allows for the inclusion of our distribution footer.
Indents must be:
  • set to 0cm to ensure the document is readable.

Get more help on formatting your files here.

Front pages

The following information must be included on the first page of all documents submitted to The Case Centre:

  1. Your logo
    The logo of the copyright holding organisation(s).
  2. Name and organisation of the author(s)
    e.g. This case/background note etc was written by author(s), under the direction of author(s), organisation.
  3. Disclaimer regarding intent and usage (not required on teaching notes)
    e.g. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation.
  4. Information regarding the source of the data/information in the product
    e.g. The case/background note was compiled from published sources.
  5. Information about the use of Artificial Intelligence (AI) during the writing process
    Click to see what information must be disclosed on the front page.
  6. Copyright statement
    e.g. © YYYY, name of copyright owner.
    No part of this publication may be copied, stored, transmitted, reproduced or distributed in any form or medium whatsoever without the permission of the copyright owner.

Our online case submission process offers authors the facility to create a front page that includes all these elements.

Example front page:

Example front page

Data about your case and related items

During the online submission process you must provide full details about your materials for use in our online search database. Please ensure these details are comprehensive as they will help fellow educators to find your items online.

You must supply the product:

  • description (e.g. case, teaching note)
  • title
  • data source (e.g. field research, published sources, generalised experience)
  • language
  • subject category (e.g. entrepreneurship, marketing)
  • topics (at least one, no more than 15) - these are keywords about your case
  • learning objectives (at least one, no more than five) - each learning objective should be a clear statement of what students should achieve or be able to do after engaging with the teaching material
  • UN Sustainable Development Goals (indicate which UNSDGs your product covers)
  • abstract (we suggest around 200 words) - this must be one continuous paragraph with no line breaks, carriage returns or bullet points
  • author and copyright ownership information.

You must also tell us if/how AI was used when writing your product. This information will not impact your case submission. For more details, refer to our AI guidelines.

We recommend you also supply the:

  • geographical setting
  • company and protagonist details
  • year or time period of events
  • intended audience.  
What next?

Are you prepared?

Use our handy checklist to make sure you're ready to submit your products.

Still have questions?

Our list of FAQs is a great place to start if you still have questions about submitting your case to us.

If we haven't covered your query in our FAQs, please do get in touch with our Product Management Team who will be pleased to assist you.

Ready to get started?

Once you're ready to submit your case to us, you can get started through our online case submission facility.

During the submission process you'll have the chance to preview your product(s) to see how they will look on our website.

Get started now