Martin Kupp is an Associate Professor for Entrepreneurship at ESCP Business School and a visiting professor at EGP Business School in Portugal and ESMT Berlin. Before that Martin worked as a program director at ESMT Berlin and a lecturer and research assistant at the University of Cologne, where he also received his doctoral degree.
Martin’s area of expertise lies in strategic innovation, competitive strategy and organisational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsmann. Martin’s current research interests focus on the relationship between arts and business, business strategy in technology markets, strategic and technology-enabled innovation. In these areas Martin has designed programs, workshops and regularly gives key note speeches.
Martin’s publications have appeared in California Management Review, MIT Sloan Management Review, Business Strategy Review, Info Journal, Financial Times, The Economist, The Economic Times of India and the Wall Street Journal. He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. In 2008 he won at the EFMD case writing competition with his case on Celtel Nigeria. His book “The fine art of success” was published 2011 at Wiley and looks at contemporary artists and what managers can learn from them.
Martin has been a workshop tutor for The Case Centre since 2008.
See Martin in action
In response to the COVID-19 pandemic The Case Centre ran a series of webinars in 2020 on moving case teaching online quickly. Martin and fellow workshop tutor Urs Mueller shared their experiences in this webinar.
Martin on the case method
In this video clip Martin addresses the questions: Why is the case method effective? Is teaching with cases rewarding? What makes a successful case in class? Why write your own cases?
Watch Martin's TEDx talk
In this clip filmed at a TEDxESCP event organised by students of ESCP Europe in Paris, Martin talks about how students should take charge of their education.