Rob is the Associate Director of IE Publishing and High Impact Online Programs at IE University, where he leads the publication of paper-based and interactive e-learning materials as well as the management of the relations with other schools, universities and firms. The materials include tutorials, management simulations, interactive case studies, online learning programs and gamified learning experiences. As Adjunct Professor at IE University, he teaches subjects in the Operations area as well as Gamification.
Rob is an expert, international speaker and advocate for the use of gamification, as well as the creator and host of Professor Game podcast. Since 2017, he has conducted weekly interviews with successful practitioners of games, gamification and game thinking that bring the best of their experiences to get ideas, insights and inspiration to make learning experiences meaningful.
His broad experience ranges from having been President of a regional youth institute to founder of a digital marketing consultancy, as well as spending time at P&G Latam designing the data cockpit for the sales and marketing teams.
Rob received his Cum Laude in Software Engineering from the Universidad Simón Bolívar and was on the Dean’s List for his MBA from IESA School of Management, both in Venezuela.
Rob has facilitated workshops and webinars on interactive learning for The Case Centre since 2017.