Free webinar - Teaching the Foundations of Blue Ocean Strategy through Cases

Wednesday 21 June 2023  17h-18h (BST)

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Experience an Online Blue Ocean Strategy Session

You are invited to participate in a blue ocean strategy session that will introduce the key concept and tools of blue ocean strategy using a case study.

Recognised as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy has been embraced by organisations and industries worldwide. Its popularity has grown in academia and the blue ocean teaching materials are being used in over 2,800 universities across almost every country in the world.

If you have been teaching blue ocean strategy or thinking about incorporating it in your curriculum, this webinar offers you an opportunity to see how it is being taught in undergraduate and graduate programmes. Through this webinar you will learn how to teach a highly effective blue ocean strategy session for students and executives alike.

Blue Ocean Strategy and Blue Ocean Shift

In the past decade, we have seen that competing against rivals is no longer enough for companies to thrive and strive for future growth. The world’s leading companies achieved strong growth and earned brand recognition by creating 'blue oceans' of uncontested market space.

During the recent pandemic situation some companies have successfully pivoted toward capturing and creating new demand as they faced a more heightened degree of competition and depressed demand. Challenges exist as to how to create a new market space successfully. The international multi-million sellers Blue Ocean Strategy and Blue Ocean Shift provide a proven methodology to break out of bloody competition and create uncontested market space.

Blue ocean cases and teaching materials, available through The Case Centre, are designed for use in undergraduate, graduate and executive education.

About this free webinar

In this 60-minute webinar, hosted by Antoinette Mills from The Case Centre, and led by Oh Young Koo, Institute Executive Fellow at the INSEAD Blue Ocean Strategy Institute, you will be introduced to the concept of Blue Ocean, and its tools and frameworks, through the blue ocean strategy and shift cases.

During the webinar Oh Young will showcase how the foundations of blue ocean strategy can be taught using the case method, and will advise participants on which teaching materials to choose for a specific course.

The webinar participants will:

• learn how to run a foundation session on blue ocean strategy that covers the fundamental concepts and framework developed by world-renowned INSEAD Professors W. Chan Kim and Renée Mauborgne
• gain insights into incorporating blue ocean strategy in teaching modules and curriculum, not only in strategy courses but also in different fields of study
• discover how to find and order blue ocean cases from The Case Centre for use in the classroom.

The webinar will include a wrap-up Q&A session. We would love to interact with you to build the community of blue ocean faculty!

This webinar is for:

This webinar is highly recommended for those who have participated in Oh Young’s previous webinar Teaching Blue Ocean Strategy and Blue Ocean Shift as it deepens the understanding of the theory of blue ocean strategy. It is equally useful for faculty who are interested in teaching market-creating strategy, innovation, and entrepreneurship.

Webinar series

This webinar is the second in a three-part series on Blue Ocean Strategy and Shift. Part 1 took place on 22 February 2023 and will run again in early 2024. If you are interested in attending part three please register your interest below and we'll let you know when the date is confirmed and booking is open.