Free webinar - Running a Blue Ocean Hackathon

Wednesday 16 October 2024  9h-10h (BST)

Check the time in your timezone.

What is a Blue Ocean Strategy Hackathon?

Creating a new market becomes ever more critical as companies face a heightened degree of competition and depressed demand. Employees are asked to be creative and innovative, and entrepreneurs with burning ideas aspire to create a viable and sustainable business. Can we teach them the insights, analytical tools and processes to formulate a creative and innovative strategy, not through the ex-post case discussions but by letting them face a real business challenge?

Blue Ocean Hackathon is a highly intensive and engaging 1-2 day course to learn the market creation methodology and process, based on the international multi-million sellers Blue Ocean Strategy and Blue Ocean Shift. It challenges students as well as executives in the red ocean industries with a real-life task to create an innovative blue ocean opportunity. Participants apply the tools and framework of blue ocean theory step-by-step using printable worksheets. Finally, they are introduced to one of the possible answers in a form of a video case study, so that they can reflect upon their exercise with what happened in the real case.

Get on-board to run a Blue Ocean Hackathon 

What makes it difficult for businesses to apply theory into practice? How can we create a more immersive learning experience for students to retain knowledge longer and transfer it into action? We have excitingly designed a unique pedagogy for teachers to bring dynamism, excitement, and experiential learning into the classroom by combining the case method with a hackathon. This format includes real-life case exercises, worksheet templates, and firsthand video interviews with the company that created a blue ocean. 

If you are teaching blue ocean strategy, innovation, or entrepreneurship in your curriculum, this webinar offers you an opportunity to learn about a highly engaging strategy formulation course that enables your students to break away from competition and create a new market space. 

About this free webinar

This 60-minute webinar will be hosted by Kate Cook from The Case Centre, and led by Oh Young Koo, Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute and winner of the Bringing Technology to Market category at the EFMD Case Writing Competition 2022. 

During the webinar you will participate in an introductory session for the blue ocean hackathon that will present its unique pedagogy, structure, and practical guides using the case, Blue Ocean Hackathon: Market Creation in a Highly Competitive Industry. Oh Young will walk you through the blue ocean shift process and showcase how to run a blue ocean hackathon integrated with the case method. 

The webinar participants will:

• learn the Blue Ocean Shift Process that puts all the fundamental concepts and framework developed by world-renowned INSEAD Professors W. Chan Kim and Renée Mauborgne
• learn the sequence of a blue ocean hackathon that combines hands-on group exercise with a case method
• get a detailed teaching agenda and practical tips to facilitate group work throughout the problem-solving process.

This webinar is for:

• faculty in the field of entrepreneurship, innovation, strategy
• those who have participated Oh Young’s previous webinars Teaching Blue Ocean Strategy and Blue Ocean Shift and Teaching Foundations of Blue Ocean Strategy.

Hear more about the webinar from Oh Young in this short video:

Webinar series

This webinar is the third in a three-part series on Blue Ocean Strategy and Shift. The full series will run again in 2025, please register your interest here and we'll let you know when dates are confirmed and booking opens.