Online case workshop, May-June 2022

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Workshop: Writing Effective Cases

9, 16, 23 May and 6, 27 June 2022

Five 90 minute synchronous online sessions, offline individual work, asynchronous coaching by the workshop tutors plus a full review with feedback of your case and teaching note after the workshop.

Are you new to case writing or keen to sharpen your case writing skills? This online workshop will give you the knowledge and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases, as well as more experienced case authors, who want to learn even more about the ‘tricks of the trade’, and spend some time working on their ideas in a structured process approach that is formed around the idea of rapid prototyping.

BOOK A PLACE

Overview

Participants will have the opportunity to take time out to develop an idea they already have, and form it into the first draft of a case and teaching note over the duration of the workshop. The workshop will be supported by a case writing workbook that provides structure and exercises, and guides participants through the case writing process. 

This workshop will be a combination of five synchronous, interactive sessions online using Zoom, and offline asynchronous individual and group work. Participants will be assigned pre-work to begin thinking about an idea for a case that they can work on during the workshop.

Workshop participants
Workshop objectives

Workshop programme

All sessions start at 17h (BST). Check the time in your time zone.

Pre-workshop

 

You will receive a pre-workshop assignment in your joining instructions as preparation for this session. This will need to be submitted to the tutors by midnight (BST) on Saturday 7 May.

Session 1: What makes a good case?

Monday 9 May 2022 - 17h-18.30h (BST)

  • What makes a good case?
  • The case development funnel.
  • Lead versus need.
  • Selecting a lead and need combination.

Individual homework will be set for submission to the tutors by midnight (BST) on Saturday 14 May.

Session 2: Strategic decisions

Monday 16 May 2022 - 17h-18.30h (BST)

  • Target participants.
  • Underlying issue(s) and learning objectives.
  • Case direction.
  • Timeline/cut-off.
  • Immediate issue.
  • Protagonist(s).

Individual and group homework will be set for submission to the tutors by midnight (BST) on Saturday 21 May.

Session 3: Opening paragraph

Monday 23 May 2022 - 17h-18.30h (BST)

  • Opening paragraph: joint review.
  • Tactical choices: structure, length, complexity, fictionality, teaching plan.
  • Outlining the case structure.

Individual and group homework will be set for submission to the tutors by midnight (BST) on Saturday 4 June.

Session 4: Everything you need to know before doing your research

Monday 6 June 2022 - 17h-18.30h (BST)

  • Case outline: joint review.
  • Case release - how to get it.
  • Preparing your case writing research.
  • Case writing conventions.

Individual homework will be set for submission to a workshop colleague by midnight (BST) on Saturday 25 June. Your colleague will provide feedback by midnight (BST) on Sunday 26 June.

Session 5: Finishing your case and teaching note

Monday 27 June 2022 - 17h-18.30h (BST)

  • Teaching note structure and content.
  • In-class testing of your case.
  • Publishing and promoting your case.

Your completed case and teaching note should be submitted to the tutors by Monday 8 August so that they can provide written feedback on your drafts. 

Post workshop case review

Fees

We’re not-for-profit, so our training is great value for money.

Member organisations Non-member organisations
£575/€675/$765 £635/€745/$845

Find out if your organisation is a member
Become a member organisation

See our terms and conditions for more information about fees, cancellations and transfers.

A minimum of one subsidised place for participants in developing countries is available on each event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

BOOK A PLACE

Please note that the deadline for applications is midnight (BST) on 3 May 2022.

Book a place

Our workshops are always popular so don't miss out, book your place today!

BOOK A PLACE

The deadline for applications is midnight (BST) on 3 May 2022.

Your workshop tutors

Martin Kupp
Martin has been a workshop tutor for The Case Centre since 2009 and has delivered over 40 case training events.

Martin Kupp is an Associate Professor for Entrepreneurship and Strategy at ESCP Business School. Martin’s areas of expertise include strategic innovation, competitive strategy and organisational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsman.

He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. His recent book The Fine Art of Success looks at contemporary artists and what managers can learn from them. He is a bestselling case author.

Urs Mueller
Urs has been a workshop tutor for The Case Centre since 2013 and has delivered over 20 case training events.

Urs Mueller is Associate Professor of Practice at SDA Bocconi School of Management and Affiliate Program Director at ESMT Berlin. An experienced (executive education) educator and author in the areas of Business Ethics, Strategy and Change Management, Urs enjoys the opportunity and privilege to regularly discuss with executives the dilemmas they face in their daily lives. 

Urs has written several bestselling and award-winning cases, and was in the Top 40 Bestelling Case Authors ranking in 2019/20. In 2020 he won the Outstanding Case Teacher competition.

Get in touch

If you have any queries about this workshop please do get in touch.
Kate Cook
Training and Events Manager
t
+44 (0)1234 756409

Continued Professional Development

Did you know that attending this event can count towards* your Continued Professional Development (CPD) points?

On completion of the workshop we’ll provide you with a certificate of attendance for you to submit to the organisation that records your CPD points.

*different organisations may have different requirements, please check with your individual provider.

Customised case training

Is there a group from your school interested in learning more about case teaching or writing? Why not consider a customised workshop, where you can pick your choice of date and venue, with content designed to meet your precise needs and budget.

Picture representing 'Customised case training'
Picture representing 'Customised case training'
Customised case training

Is there a group from your school interested in learning more about case teaching or writing? Why not consider a customised workshop, where you can pick your choice of date and venue, with content designed to meet your precise needs and budget.

Discover more