In-person case writing workshop, June 2023

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Workshop: Writing Effective Cases

16 June 2023, 14h-15.30h (BST) Online introductory session
29-30 June 2023, 9h-16.30h (BST) In-person at London Business School, UK

Are you new to case writing or keen to sharpen your case writing skills? This in-person workshop will give you the knowledge and confidence you need to create your own highly effective teaching cases. It is ideal for those with little or no experience of writing cases, as well as more experienced case authors, who want to learn even more about the ‘tricks of the trade’, and spend some time working on their ideas in a structured process approach that is formed around the idea of rapid prototyping.

Combining an online introductory session on Zoom, and two days in-person at London Business School, this workshop will provide an immersive, comprehensive and inspiring case writing experience.

Overview

Over the course of the workshop participants will have the opportunity to take time out to develop an idea they already have, and form it into the first draft of a case and teaching note. The workshop will be supported by a case writing workbook that provides structure and exercises, and guides participants through the case writing process.

At the online introductory session participants will meet the tutor and their fellow workshop colleagues. The group will learn what makes a good case, and will begin thinking about an idea for a case that they can work on during the in-person workshop. Whilst it is preferable to attend this session live (synchronously), provision will be made to watch it later asynchronously for any participants that cannot attend live.

At the in-person sessions, to be held at London Business School's central London campus, the tutor will guide participants through the case writing process. Participants will work with each other to develop their case, and will come away with a supportive network of case writing colleagues for the future.

Workshop participants

This workshop will be of benefit to a wide audience, including:

faculty from any academic discipline who have little experience of writing cases for teaching purposes
those who are keen to begin writing cases or wish to enhance their case writing skills
business-based trainers interested in preparing in-house material for employee and organisational development.

Workshop objectives

Participants will:

investigate what makes a good case and the benefits of a teaching note
develop the confidence to write their own cases
learn tools and techniques of case crafting to enhance the quality of the learning experience of their students
prepare a draft case, teaching plan and teaching note
develop relationships with the workshop tutor and fellow participants.

Takeaways - participants will develop:

a clear idea for a case and its use in class
opening and closing paragraphs
a case outline
a teaching plan and an outline for a teaching note
an action plan to finish the case study, with a committed deadline for completion
a network of fellow case writers.

Participants should come to the online introductory workshop session with one (or more!) case idea(s). They will be set a pre-workshop task to conduct preliminary research after the online session so they are ready to start writing their case when the in-person workshop sessions begin. Each participant will be assigned a sparring partner for their case writing during and after the workshop.

Workshop programme

Online introductory session

Friday 16 June 2023

14h-15.30h (BST)

Check the time in your time zone.

Introductions.
What makes a good case?
The case development funnel.
Lead versus need.
Selecting a lead and need combination.

Individual homework will be set for submission to the tutor by midnight (BST) on Tuesday 27 June.

In-person workshop

Thursday 29 June 2023

9h - 12.30h (BST)

Strategic decisions

Target participants.
Underlying issue(s) and learning objectives.
Case direction.
Timeline/cut-off.
Immediate issue.
Protagonist(s).

12.30h - 13.30h (BST)

Lunch

13.30h - 16.30h (BST)

Opening paragraph

Opening paragraph: joint review.
Tactical choices: structure, length, complexity, fictionality, teaching plan.
Outlining the case structure.

Friday 30 June 2023

9h - 12.30h (BST)

Everything you need to know before doing your research

Case outline: joint review.
Case release - how to get it.
Preparing your case writing research.
Case writing conventions.

12.30h - 13.30h (BST)

Lunch

13.30h - 16.30h (BST)

Finishing your case and teaching note

Teaching note structure and content.
In-class testing of your case.
Publishing and promoting your case.

Post workshop case review

After the workshop you will have an opportunity to submit the draft of your case and teaching note for a written review. You will receive individual feedback from your workshop tutor within 14 days of submitting your drafts to The Case Centre's events team. Please note, you must submit your draft by 11 August 2023.

We receive great feedback on our review service:

"My tutor provided me with very helpful feedback after I sent him my draft. I thought this was one of the most vital parts to the case writing workshop, the opportunity to have such an experienced tutor provide insights and feedback on my case, individually. This really helped me shape my case and brought it to fruition. Thank you!"

Fees

We’re not-for-profit, so our training is great value for money.

Member organisations	Non-member organisations
£795/€915/$895	£875/€1,005/$985

Find out if your organisation is a member
Become a member organisation

See our terms and conditions for more information about fees, cancellations and transfers.

A minimum of one subsidised place for participants in developing countries is available on each event. If your organisation qualifies for our membership scheme for developing countries you may be eligible. Contact the events team for further details.

This workshop is fully booked but you can still add your name to the reserve list.

JOIN THE RESERVE LIST

You might also be interested in our next online case writing workshop that will start in November 2024.

Develop your case teaching skills

Did you know that we're running a case teaching workshop at London Business School just before (27-28 June 2023) this case writing workshop?

Why not book a place and develop your case teaching skills too!

FIND OUT MORE

Book a place

This workshop is fully booked but you can still add your name to the reserve list.

JOIN THE RESERVE LIST

You might also be interested in our next online case writing workshop that will start in November 2024.

Venue

The workshop will be hosted by London Business School at their central London campus in the UK.

Find out how to get there.

Your workshop tutor

Martin Kupp

Martin has been a workshop tutor for The Case Centre since 2009 and has delivered over 40 case training events.

Martin Kupp is an Associate Professor for Entrepreneurship and Strategy at ESCP Business School. Martin’s areas of expertise include strategic innovation, competitive strategy and organisational creativity. He has worked for clients such as Bosch, ThyssenKrupp, Siemens, MAN, Coca-Cola, Deutsche Bank, and Bertelsman.

He has appeared as a business commentator on CNBC, and frequently speaks at industry conferences and events. His recent book The Fine Art of Success looks at contemporary artists and what managers can learn from them. He is a bestselling case author.