Online case workshop, March 2025

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Workshop: An Introduction to Case Writing for Participants in Developing Countries

3 and 17 March 2025

Two 3 hour synchronous online sessions each at 12.30h-15.30h (GMT), and offline individual work.

Are you new to case writing? Have you got an idea for a case but don't know where to start? This online workshop will give you the knowledge and confidence you need to take your idea forwards and create your own highly effective teaching case. Our expert tutor will guide you through the case writing process, and support you working on your case in a structured process approach that produces results.

This workshop is only for participants who work for an organisation based in a country whose GNI (Gross National Income) is classified as low, low middle or upper middle by the World Bank. See which countries this includes.

Overview

At the workshop participants will be introduced to the art of case writing. They will learn about the case writing process in order to develop the first draft of a case. Our expert tutor will provide practical guidance, tips and tricks designed to get you started on your case writing journey.

The workshop includes two 3 hour synchronous, interactive sessions online using Zoom. Participants will be assigned pre-work to begin thinking about an idea for a case that they can work on during the workshop.

All participants will receive course materials, a digital copy of the book Teaching & Writing Cases: A Practical Guide by John Heath, and a selection of articles about case writing.

Workshop participants

This workshop will be of benefit to a wide audience, including:

faculty from any academic discipline who have little experience of writing cases for teaching purposes
those who are keen to begin writing cases and have an idea they wish to develop
business-based trainers interested in preparing in-house material for employee and organisational development.

Workshop objectives

Participants will:

investigate what makes a good case and the benefits of a teaching note
develop the confidence to write their own cases
learn tools and techniques of case crafting to enhance the quality of the learning experience of their students
prepare a case outline and teaching plan to enable them to develop their own case and teaching note.

Takeaways - participants will develop:

a good understanding of the case writing process
a clear idea for a case and its use in class
opening and closing paragraphs
a case outline
a teaching plan and an outline for a teaching note.

Workshop programme

Pre-workshop

You will receive a pre-workshop assignment in your joining instructions as preparation for this session.

Session 1: Getting started

Monday 3 March 2025 - 12.30h-15.30h (GMT) - check your time zone

Sources of case data.
Critical considerations before you start writing.
The importance of an opening paragraph.
What makes a good title?
Perspectives in your case.
Case structures.

Individual homework will be set for submission to the tutor by midnight (GMT) on Wednesday 12 March. You will receive written feedback from the tutor before session 2.

Session 2: Developing your case

Monday 17 March 2025 - 12.30h-15.30h (GMT) - check your time zone

The importance of a closing paragraph.
Learning objectives.
Data - what to include and exclude.
Teaching notes.
Teaching plan and tests.
Publishing.
An action plan for completion.

Fees

As part of our support for case writers in developing countries this workshop is provided at a subsidised rate.

Member organisations	Non-member organisations
£135/€160/$180	£148.50/€175/$195

Find out if your organisation is a member
Become a member organisation

See our terms and conditions for more information about fees, cancellations and transfers.

Please note that the deadline for applications is midnight (GMT) on 26 February 2025.

Book a place

Our workshops are always popular so don't miss out, book your place today!

The deadline for applications is midnight (GMT) on 26 February 2025.

Your workshop tutor

Trevor Williamson

Trevor has been a workshop tutor for The Case Centre since 1999 and delivered over 85 case training events.

Trevor’s enthusiasm for the case method dates back to 1976 when he was a final year Management Sciences student at UMIST in Manchester. For 27 years, up until his retirement in December 2018, as Programme Leader 'Financial Services' at Manchester Metropolitan University, he sought every opportunity to employ this approach to teaching and learning with his undergraduate and postgraduate students.

He was a participant in the International Teachers Programme at London Business School, UK, is a recipient of a Philip Law case writing scholarship from The Case Centre, and has had conversations with many bestselling case authors about their secrets for success. He looks forward to sharing his case writing insights and experiences with you.