Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 21 December 2005
Length: 36 pages
Data source: Field research
Share a link:
https://casecent.re/p/87236
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
This case looks at the challenges and opportunities faced by SAP as it works to expand its position in the vertical market for financial services software. The German software company faced formidable challenges from competitors such as IBM and Oracle and had to contend with internal strategy-making challenges as well sought increase it share of market of this lucrative and fast-growing industry segment.
Location:
Industry:
About
Abstract
This case looks at the challenges and opportunities faced by SAP as it works to expand its position in the vertical market for financial services software. The German software company faced formidable challenges from competitors such as IBM and Oracle and had to contend with internal strategy-making challenges as well sought increase it share of market of this lucrative and fast-growing industry segment.
Settings
Location:
Industry: