Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 5 May 2004
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https://casecent.re/p/87521
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Abstract
This case examines the challenges and opportunities for strategic integration at LVMH, a Paris, France-based global luxury brands company. The company is comprised of established and newly-developed brands of luxury goods such as apparel, leather goods, watches, wines and liquors and fragrances which it manufactures and sells in countries around the world. Using indepth interviews with key LVMH executives, the case gives instructors the opportunity to explore ways in which this company can use (and cannot use) strategic integration to make the most of it luxury empire.
Location:
Industry:
Size:
55,800 employees, EUR11.962 million
Other setting(s):
2004
About
Abstract
This case examines the challenges and opportunities for strategic integration at LVMH, a Paris, France-based global luxury brands company. The company is comprised of established and newly-developed brands of luxury goods such as apparel, leather goods, watches, wines and liquors and fragrances which it manufactures and sells in countries around the world. Using indepth interviews with key LVMH executives, the case gives instructors the opportunity to explore ways in which this company can use (and cannot use) strategic integration to make the most of it luxury empire.
Settings
Location:
Industry:
Size:
55,800 employees, EUR11.962 million
Other setting(s):
2004