Donna Bookout-Coe - The Case Centre

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Case

Reference no. E15

Subject category: Entrepreneurship

Authors: Harold Irving Grousbeck (Stanford Graduate School of Business, Stanford University); Jim Ellis (Stanford Graduate School of Business, Stanford University)

Published by: Stanford Business School

Originally published in: 2006

Version: 3 February 2006

Length: 11 pages

Data source: Field research

Topics: Promotion policy; Entrepreneurial management; Interpersonal relations; Management of conflict; Performance evaluation; Ethics; Personal values

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Abstract

The case offers students a view into an area infrequently visited by business school cases: the shop floor. The case starts with a description of Donna Coe and her illustrious 15-year career in the towing industry. Donna is an accomplished woman with a great deal of experience in managing employees in a difficult and demanding work environment. The case goes on to present a series of four vignettes taken from Donna''s day to day management experiences. Each situation presents a different problem faced by Donna and by many managers working in similar labor-intense businesses. Problems of discipline, insubordination, embezzlement, and promotion are presented.

Location:

United States

Industry:

Towing

Other setting(s):

1980-1991