The Case Centre - Connect - December 2022

Dear Colleague

Welcome to the December issue of Connect!

This issue features three topical cases on IHG Hotels & Resorts’ commitment to the fight against climate change; a pair of new high-end Red Bull products threatening to dilute its anti-brand brand image; and the growth dilemma facing a Kazakhstani bank.

You can also catch up on global case competition news.

Best wishes and season’s greetings!

Signature for Antoinette Mills, Editor of <em>Connect</em>

Antoinette Mills, Editor of Connect
t +44 (0)1234 756416

Featured cases

Save our planet notice on towels in a hotel Three cans of Red Bull drinks
IHG Hotels & Resorts: Reducing Emissions in a Decade of Business Expansion
Tim Rogmans, Zayed University.
Red Bull Spreads Its Wiiings
Nader Tavassoli, London Business School.
100 and 200 Kazakhstani tenge against the background of the state flag of Kazakhstan Lots of spotlights shining down
Small Steps or a Big Jump: The M&A Dilemma at ForteBank, Kazakhstan
Yelena Krupina, Yuliya Polozhentseva and Aditee Prabhakar, Narxoz Business School.
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Case competition news

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Season's greetings from The Case Centre #WorldCaseTeachingDay - save the date: 1 February 2023
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