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The Case Centre Connect Issue 46, June 2020

Dear colleague

Welcome to the June issue of Connect!

As the Coronavirus pandemic continues, so does the demand for case teaching online. In this issue of Connect we’re pleased to offer you yet more tips and resources to support you with the adjustment.

Our first feature provides excellent insight from Martin Kupp and Urs Mueller's ‘Moving your case teaching online’ webinar that we ran in April. In the second article we hear from top business schools about the challenges and opportunities of moving case teaching online during the Covid-19 outbreak.

Bill Schiano, a strong advocate of teaching online, is the latest case method expert to take the ‘5 minutes with…’ hot seat, discussing how tech can improve the case teaching and learning experience, and how he’d be a film producer in another life.

You can also read about our four featured cases, which focus on Amazon Marketplace, Barbie, Monte-Carlo and PMI’s vision of a smoke-free future.

Stay safe and healthy!

The Case Centre team

Webinar takeaways: moving your case teaching online quickly
Getting case teaching online quuickly
Featured case - Amazon Marketplace: Sustaining Strategic Innovation Featured case - Entrepreneurial Imagination: Ruth Handler and the Barbie Doll Featured case - Monte Carlo Societe des Bains de Mer (A) and (B) Featured case - PMI’s Vision of a Smoke-free Future:
Can a Tobacco Company Be Sustainable
Amazon Marketplace: Sustaining Strategic Innovation
Yemisi Bolumole, Harrison McKnight, Antoinette Tessmer, Lu Zhang, Jeffrey Beck and Judith Whipple, Michigan State University Broad College of Business, Jeff Cohu, Lipscomb University College of Business, and Karen Sedatole, Emory University - Goizueta Business School.
Entrepreneurial Imagination: Ruth Handler and the Barbie Doll
Valeria Giacomin and Christina Lubinski, Lloyd Greif Center for Entrepreneurial Studies – USC Marshall.
Monte-Carlo Société des Bains de Mer (A) and (B)
Marika Taishoff, International University of Monaco.
PMI’s Vision of a Smoke-free Future: Can a Tobacco Company Be Sustainable
Vanina Farber and Natalia Olynec, Institute for Management Development (IMD).
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Case method events
Calendar date: 11,12,18,19 May Successful Case Teaching: In-class and Online
Online workshop
Tutor: Angela Lee
Calendar date: 15 September Learn how to use IE Business School multimedia cases
Free webinar
Presenters: Roberto Alvarez and Antoinette Mills
23-23 Nov Customised workshops
Our expert-led case workshops can be customised to your exact requirements.
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Latest bestsellers

Case Method and Specialist Management Disciplines
Strategic Deal Making at Millennium Pharmaceuticals

Economics, Politics and Business Environment
The Turnaround Plan of McDonald’s: A Long Way to Go

Greenwheels: Self-driving Cars - Should Greenwheels Enter the Market?

Ethics and Social Responsibility
BP: Putting Profits Before Safety?

Finance, Accounting and Control
Bain Capital's 'Take Private' of China Fire

Human Resource Management / Organisational Behaviour
Leading Across Cultures at Michelin (A)

Knowledge, Information and Communications Systems Management
Ashley Madison Hacking: The Dark Web Gets Even Darker

Fitbit: The Business About Wrist

Production and Operations Management
Zara: Staying Fast and Fresh

Strategy and General Management
Pöyry Plc: Creating an 'Intrapreneurial' Culture in International Consulting (A)

Book chapter
Get Leading Organizational Change, from Heart of Change Field Guide: Tools and Tactics for Leading Change in Your Organisation

Management article
Right Tech, Wrong Time, from Harvard Business Review

Browse more popular teaching materials >

It's a wrap

What they said...

Top tip

Why not try?

It's a wrap What they said... Top tip Why not try?

Watch back our webinars, held in March and April 2020 with workshop tutors Angela Lee, Martin Kupp and Urs Mueller, looking at moving case teaching online quickly. Watch here.

“We should not focus on doing it (online case teaching) 'right' but instead on doing it 'well enough' that we can get through this experience. When the storm is passed, we need to revisit it to see what we can continue to do and what we need to do better.” – Tawnya Means, Chair of AACSB’s Online Learning Affinity Group. See more.

“Be mindful of how many tools you expect your students to learn; having access to multiple resources is great but it’s important to simplify the students’ transition and learning. Choosing relevant resources is always better than choosing more resources.” – Ivey Publishing. Read more.

Case Focus offers a journal publication outlet for high-quality, peer reviewed teaching cases, with a focus on management and business situations in the Middle East and Africa (MEA) region. Submit your case for Issue 2 Discover more.

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Competition news…
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Deadline dates for your diary:

See the results for the following competitions:

Interested in entering a case writing competition?

Find a list of competitions and competitions for students.

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Resources for students learning with cases online padding
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Case writing scholarships CoursePack Creator Learning with Cases: An Interactive Study Guide - practical tips, tricks and tools for students
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The Case Centre is the independent home of the case method. We are dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. We are a not-for-profit organisation and registered charity.

© The Case Centre, 2020