Top 50 Bestselling Case Authors 2021/22: No. 2

Top 50 Bestselling Case Authors 2021/22: No. 2
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No. 2 - Indu Perepu

Indu's top bestselling cases

Browse Indu's top three bestselling cases during the last year.
Reference no. 216-0055-1

US-based Nike, Inc, the world's leading designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories, has had a presence in China since the 1970s. This case covers Nike’s consumer presence in the country, and its involvement in China’s Olympic bid and the subsequent 2008 games in Beijing that helped increase its sales significantly. It also explores the slowdown of Nike’s China sales post-Olympic games, and its strategy to restart growth.

Reference no. 315-091-1

The case is about the acquisition of a browser company Rockmelt by US-based software company Yahoo in 2013. Yahoo acquired more than 20 companies in 2012-13 under the talent building strategy of CEO Marissa Mayer. The case discusses the main reasons for such acquisitions and the benefits drawn by both the companies (acquired and the acquiring).

Reference no. 417-0082-1

In 2013, US-based sports apparel maker Under Armour (UA) collaborated with defense and advanced technologies company Lockheed Martin to create an aerodynamically superior suit, as the former was the apparel sponsor of the US speedskating team who participated in the Sochi (Russia) Winter Olympics 2014. The result was Mach 39 - the speedskating suit which UA claimed as world's most aerodynamically superior suit. 

Bestselling case author in...

2 - 2021/222 - 2020/21

“I feel honoured to be among The Case Centre’s Top 50 Bestselling Case Authors. The fact that these cases have been accepted by the teaching community across the world is extremely heartening. Personally speaking, every case has been a learning experience for me. 

“A well written case elicits a high level of participation and engagement from the students, where they share experiences and learn from each other. I have come across many students who carry this learning for life.  

“What makes the case study method even more meaningful is that in developing countries like India where teaching through cases is picking up, case studies help the students with limited international exposure to learn intricately about multinational corporations and the world’s largest companies.”

~ Indu Perepu

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Intensive, practical and hands-on, our case training is ideal for teachers, writers and students.

Enjoy a safe, enjoyable learning experience, plus the chance to network with colleagues.

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