Videos: case writing

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Case authors share their thoughts on the case writing process. Hear why you should consider writing your own cases, and what makes a case successful. 

Woman at a laptop writing on a pad of paper

What is a case?

Watch the videos

How to Write a Great Teaching Note

Quality teaching notes transform a case into much more than a good story, and provide a scholarly foundation for intellectual contribution and effective learning. They are also essential to help fellow educators use your case effectively. So, how do you write a teaching note? This webinar, led by Maria Ballesteros-Sola and Michael Goldman, explored the key elements for a great teaching note and provide guidance on how to write one.

This video is only available to educators, trainers and PhD students with teaching responsibility. Please login to view it.

The Ingredients of an Award-winning Case

What are the ingredients that make an award-winning case that is used by educators around the world? How do you adapt case teaching for a virtual environment?

This free webinar offered a unique opportunity to hear the overall winners of The Case Centre Awards and Competitions 2021, Jamie Anderson, Karin-Kollenz-Quétard and Nader Tavassoli, talk about their winning case Dollar Shave Club: Disrupting the Shaving Industry.

This video is only available to educators, trainers and PhD students with teaching responsibility. Please login to view it.

Douglas Webber, INSEAD

What are the advantages of writing your own cases? How do you find case leads? How do you decide what’s a good topic for a case?

Gina Vega, Organizational Ergonomics

Why write your own cases? How do you find case leads? Adapting cases to the student level.

Kamran Kashani, IMD

How to write a successful case and the importance of an engaging story.

Charles Dhanaraj, Indian School of Business

The case writing process.

Martin Kupp, ESCP Business School

Why write your own cases?

Urs Mueller, SDA Bocconi School of Management

What makes a case exceptional and why write your own case?

Tao Yue, Rotterdam School of Management Case Development Centre

Tao discusses case writing challenges, and how to adapt to working with different faculty and subjects.

Ulf Schäfer, SDA Bocconi School of Management

How to write great cases and make yours stand out from the crowd.

Writing case teaching notes

Gina Vega, Organizational Ergonomics

How important is a teaching note? What should be in a teaching note?

Charles Dhanaraj, Indian School of Business

Writing a teaching note.

Other videos

You may also be interested in these other videos on:

Case Writing Scholarships

Inspiration and support for unpublished case writers.

Benefit from a financial award, professional feedback and a free case writing workshop place.

Picture representing 'Case Writing Scholarships'
Picture representing 'Case Writing Scholarships'
Case Writing Scholarships

Inspiration and support for unpublished case writers.

Benefit from a financial award, professional feedback and a free case writing workshop place.