Case collection: Thunderbird School of Global Management

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About Thunderbird School of Global Management 

Founded in 1946, Thunderbird School of Global Management is the oldest graduate management school focused on global business. 

Regarded as the world's leading institution in the education of global managers across sectors, the School’s Master of Global Management (MGM) curriculum is based on the principle that to lead on a global scale, executives, managers, and entrepreneurs must not only know the intricacies of international business, but also understand the customs of other countries and be able to communicate with different cultures. 

For 75 years, Thunderbird has produced leaders capable of tackling the world’s most significant challenges. As the world continues innovating and technology changes the way we live and work, Thunderbird is developing nimble, ethical, global leaders who can seize the opportunities offered by the Fourth Industrial Revolution to create inclusive, sustainable prosperity worldwide. Worldwide, 46,000 Thunderbird alumni live and work in more than 140 countries. 

Now a part Arizona State University, Thunderbird brings the world’s #1-ranked Master’s in Management (WSJ/THE, 2019) to the nation’s No. 1 “Most Innovative School” (U.S. News & World Report, 2016-2021).

About the collection

The Thunderbird Case Series was created in 1997 as the publisher of business cases and notes authored by the Thunderbird faculty. The Thunderbird Case Series consists of more than 500 cases. Each case has a detailed teaching note, and all cases have been classroom-tested before inclusion in the Case Series.

Collection contact

For any queries related to the Thunderbird School of Global Management case collection, please contact:

Dr Euvin Naidoo
Distinguished Professor of Practice
e euvin.naidoo@thunderbird.asu.edu

Browse the full collection Browse prize-winning cases

Available from The Case Centre

The Thunderbird School of Global Management’s collection of over 460 cases, and their accompanying instructor materials and software, is available from The Case Centre.

Thunderbird's materials are also available as part of our Undergraduate Case Teaching Licence and discounted pricing scheme for members in developing countries

See what's available

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Learning with Cases: An Interactive Study Guide

Learning with cases can be a challenging experience.

Our interactive study guide takes students through the process, providing practical tips, tricks and tools.

Picture representing 'Learning with Cases: An Interactive Study Guide'
Picture representing 'Learning with Cases: An Interactive Study Guide'
Learning with Cases: An Interactive Study Guide

Learning with cases can be a challenging experience.

Our interactive study guide takes students through the process, providing practical tips, tricks and tools.

Discover more