Subject category:
Strategy and General Management
Originally published in:
2017
Version: 27-Feb-2017
Length: 20 pages
Data source: Field research
Abstract
The case is set in early February 2015. John Ferriola, CEO of Nucor, is reflecting on the strategy of Nucor for the years to come. Specifically he thinks about his options regarding some land (about 4,000 acres) Nucor owns right next to its Louisiana DRI plant. He could build another DRI plant to secure scrap substitutes, a new EAF facility or even a blast furnace facility. The case gives a lot of information about the current strategy, organization and structure of Nucor, the US steel industry as a whole with some of the main drivers, competitors and their strategy and also macro-environmental trends like the shift to Asia, consolidation, over capacity and the like.
Location:
Industry:
Size:
23000 employees, USD20bn revenues
Other setting(s):
Dec 2013
About
Abstract
The case is set in early February 2015. John Ferriola, CEO of Nucor, is reflecting on the strategy of Nucor for the years to come. Specifically he thinks about his options regarding some land (about 4,000 acres) Nucor owns right next to its Louisiana DRI plant. He could build another DRI plant to secure scrap substitutes, a new EAF facility or even a blast furnace facility. The case gives a lot of information about the current strategy, organization and structure of Nucor, the US steel industry as a whole with some of the main drivers, competitors and their strategy and also macro-environmental trends like the shift to Asia, consolidation, over capacity and the like.
Settings
Location:
Industry:
Size:
23000 employees, USD20bn revenues
Other setting(s):
Dec 2013