Share a link:
https://casecent.re/p/161480
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
MY RJ is the fourth largest RJ radio station owned by NEWS 365 Group in India. It is spread over 7 states across India and has 17 stations in different cities. It was launched in Gwalior in the year 2007 on fifth of August. The brand proposition of MY RJ is 'jiyo ji bhar ke' which inspires the listeners and urges them to follow their heart. MY RJ has bagged many accomplishments like releasing the first Radio Documentary. This organization is one of its kinds to work on 'poll working' and then designing the music pieces to be played in each show. The Organization at the introductory phase was facing many challenges to reach the target audience. The case uses the third person storytelling in the opening paragraph and dialogue form to describe the main hurdles and their overcoming strategies.
About
Abstract
MY RJ is the fourth largest RJ radio station owned by NEWS 365 Group in India. It is spread over 7 states across India and has 17 stations in different cities. It was launched in Gwalior in the year 2007 on fifth of August. The brand proposition of MY RJ is 'jiyo ji bhar ke' which inspires the listeners and urges them to follow their heart. MY RJ has bagged many accomplishments like releasing the first Radio Documentary. This organization is one of its kinds to work on 'poll working' and then designing the music pieces to be played in each show. The Organization at the introductory phase was facing many challenges to reach the target audience. The case uses the third person storytelling in the opening paragraph and dialogue form to describe the main hurdles and their overcoming strategies.
Settings
Related