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The case depicts the plant location decision process for a paint manufacturing facility in detail including short listing of data requirements for location decision and sources of finding such data, data collection process and the final decision taken. The analytical methods that were used by the organization while taking location decision have been deliberately omitted from the case. The case analyst is therefore, free to analyse data using any suitable tools and compare the decision with the current decision. The post location issues have also been dealt with in the case to display the intricacies of location decision and the fall out of errors in location decision. The case provides enough opportunities to the case analyser to evaluate location decision from end to end.