From Juventus FC, US Track and Field, AFC Ajax, AC Milan and FC Barcelona to Battling Several Years of 'Yeah, but No, but Yeah, But...': International Brand Positioning Challenges and Opportunities Facing Basic Net SpA with Kappa(R). Where's Tomorrowland-ing? - The Case Centre

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.

Teaching note

-

Reference no. 519-0067-8

Subject category: Marketing

Authors: Marc Taylor (Independent Author)

Originally published in: 2024

Version: 1-Oct-2024

Revision date: 2-Dec-2024

Length: 15 pages

Data source: Generalised experience

Share a link: https://casecent.re/p/161684

| No reviews for this item

View our pricing guide or login to see prices.

About
Related

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

In-person

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:

In-person

Related

Case

-

Reference no. 519-0067-1

Subject category: Marketing

Authors: Marc Taylor (Independent Author)

Originally published in: 2019

Version: October 2024

Revision date: 2-Dec-2024

Length: 16 pages

Data source: Generalised experience

Topics: Brand positioning and brand equity; International marketing; Sponsorship; Strategy - business and marketing; Sportswear; Sportswear brand; Sports marketing; Kappa; Adidas, Reebok and Nike; Puma; Juventus Football Club SpA; AFC Ajax; FC Barcelona; AC Milan; BasicNet SpA

View full details