Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Version: 20.05.2022
Revision date: 9-Jun-2022
Length: 9 pages
Data source: Published sources
Abstract
Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a 'Four- Screen' strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.
Time period
The events covered by this case took place in 2008-2011.Geographical setting
Region:
World/global
Featured company
Logitech
Employees:
5001-10000
Turnover:
USD 2.98 billion
Industry:
Information technology
About
Abstract
Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and bottom-line growth. With the decline in PC sales, Logitech needed a new strategy. Under the lead of new CEO Gerald Quindlen, the company developed a 'Four- Screen' strategy and introduced two major post-PC products: a smart-TV-device named Logitech Revue (based on Google TV) and Lifesize, a high-end video collaboration solution. Both attempts failed dramatically and left the formerly highly successful company in a crisis.
Settings
Time period
The events covered by this case took place in 2008-2011.Geographical setting
Region:
World/global
Featured company
Logitech
Employees:
5001-10000
Turnover:
USD 2.98 billion
Industry:
Information technology