Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
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Abstract
Carrefour SA is the world's leading retail supermarket chain. The company spans a wide network of hypermarkets, supermarkets, hard discounters, convenience stores and 'Cash & Carry' outlets across 30 nations. France gives Carrefour nearly 50% of its revenues. But after it merged with Promodes in 1999, Carrefour's sales started stumbling. Its domestic market, France, became its biggest source of trouble as competitors ate into its market share. Till 2005, its sales went through a series of ups and downs. Carrefour's directors woke up to this sales chaos. And, in their plans to reorder the management, they promoted Jose Luis Duran as the new CEO (Chief Executive Officer).
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Abstract
Carrefour SA is the world's leading retail supermarket chain. The company spans a wide network of hypermarkets, supermarkets, hard discounters, convenience stores and 'Cash & Carry' outlets across 30 nations. France gives Carrefour nearly 50% of its revenues. But after it merged with Promodes in 1999, Carrefour's sales started stumbling. Its domestic market, France, became its biggest source of trouble as competitors ate into its market share. Till 2005, its sales went through a series of ups and downs. Carrefour's directors woke up to this sales chaos. And, in their plans to reorder the management, they promoted Jose Luis Duran as the new CEO (Chief Executive Officer).