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Thumbnail image for product with reference number 504-025-1
Tupperware in India
Case
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Reference no. 504-025-1
Subject category: Marketing
Authors: Sanjib Dutta (IBS Center for Management Research); Swapna G Kingi (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 18 pages
Data source: Published sources
Topics: Tupperware company; KSA Technopak; Tupperware in India; Tupperware's product range; The Tupperware Model; Network structure; Distribution system; Marketing strategy; Customising products to Indian needs; Advertising and promotion strategy; Direct selling; Amway; Network marketing industry in India; Multilevel marketing; Modicare
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Share a link: https://casecent.re/p/20298
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Thumbnail image for product with reference number 504-105-1
Hindustan Lever's Foray into Network Marketing
Case
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Reference no. 504-105-1
Subject category: Marketing
Authors: J DasGupta (IBS Center for Management Research); Sanjib Dutta (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2004
Length: 33 pages
Data source: Published sources
Topics: Hindustan Lever Limited (HLL); Hindustan Lever Network (HLN); 'Lever Home'; 'Aviance'; Direct marketing; Distribution channels; Network marketing; Multilevel marketing; Oriflame India Pvt Limited; Avon Beauty Products India Pvt Limited; Tupperware India; 'Party plan'; Network structure; Modicare Limited; Amway India Enterprises
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Share a link: https://casecent.re/p/20402
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Thumbnail image for product with reference number 9B16M081
Netflix Inc: Proving the Skeptics Wrong
Case
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Reference no. 9B16M081
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Weatherhead School of Management, Case Western Reserve University); Wayne Barry (Case Western Reserve University); Alexander Hopkins (Case Western Reserve University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-11-18
Length: 12 pages
Data source: Published sources
Topics: Business model innovation; Business model design; Social network marketing; Managing expansions; General management/strategy; Marketing; International; Entrepreneurship
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Share a link: https://casecent.re/p/141431
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Thumbnail image for product with reference number 9B16M080
Netflix Inc: The Second Act - Moving into Streaming
Case
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Reference no. 9B16M080
Subject category: Strategy and General Management
Authors: Sayan Chatterjee (Weatherhead School of Management, Case Western Reserve University); Wayne Barry (Case Western Reserve University); Alexander Hopkins (Case Western Reserve University)
Published by: Ivey Publishing
Originally published in: 2016
Version: 2016-11-18
Length: 12 pages
Data source: Published sources
Topics: Business model innovation; Business model design; Social network marketing; Managing expansions; General management/strategy; Marketing; International; Entrepreneurship
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Share a link: https://casecent.re/p/141430
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Thumbnail image for product with reference number 505-021-4
P&G's Tremor: Reinventing Marketing by Word of Mouth
Structured assignment
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Reference no. 505-021-4
Subject category: Marketing
Authors: Rajendar Singh Rathore (IBS Case Development Center); Sai Prasanna Ragu (IBS Case Development Center)
Published by: IBS Case Development Center
Published in: 2007
Length: 13 pages
Data source: Published sources
Topics: Word-of-mouth; Marketing; Conventional marketing; Consumer behaviour; Tremor; Procter & Gamble (P&G); Control group; Teenagers; Mothers; Trend setters and trend spreaders; Buzz marketing; Network marketing; Steve Knox; Brandport; BzzAgent
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Share a link: https://casecent.re/p/74128
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Thumbnail image for product with reference number 516-0185-1
Rodan + Fields: Breaking Stereotype Marketing Models
Case
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Reference no. 516-0185-1
Subject category: Marketing
Authors: Krupa Kansara (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2016
Length: 13 pages
Data source: Published sources
Topics: Rodan + Fields; Multi-level marketing model; Community commerce; Market diffusion; Highly competitive landscape; Direct selling channel; Individual business plans; Social networks; Word of mouth advertising strategy; Increasing demand; Network marketing strategy; Distribution and advertising strategies; Gained quick consumer acceptance; Exploring opportunities; Expansion strategy
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Share a link: https://casecent.re/p/138752
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