Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Topics:
Global hotel industry; Market segments of hotels; Differentiation strategies adopted by hotels; Innovations in the hotel industry; Brand loyalty in the hotel industry; Significance of branding; Marketing alliances; Brand management; Strategic planning for hotel brands; Acquisitions in the hotel industry; Top hotels of the world; Marriott International, Intercontinental, Hilton Hotel Corp; Cross-branding partnership; Operation of hotel industry; Business strategies
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https://casecent.re/p/68561
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