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Specific topic: Axis Bank
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Thumbnail image for product with reference number 111-008-1
Axis Bank and Enam: A Good Strategic Fit?
Case
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Reference no. 111-008-1
Subject category: Finance, Accounting and Control
Authors: Suchitra Mohanty (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2011
Length: 12 pages
Data source: Published sources
Topics: Axis Bank; Enam Securities; Financial; Banking; Acquisition; Equity; Capital market; Business; Investment bank; Swap ratio; Stock market; Strategic; Brokerage; HDFC; Citi
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Share a link: https://casecent.re/p/99041
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Thumbnail image for product with reference number 508-003-1
UTI Bank to AXIS Bank: A Corporate Rebranding Exercise
Case
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Reference no. 508-003-1
Subject category: Marketing
Authors: Rajiv Fernando (IBS Center for Management Research); Debapratim Purkayastha (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2008
Length: 22 pages
Data source: Published sources
Topics: Rebranding; Integrated marketing communication; Marketing communication; Customer acquisition; 360-degree media; Banking; UTI Bank; Axis Bank
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Share a link: https://casecent.re/p/77600
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Thumbnail image for product with reference number 420-0133-1
Axis Bank's New Work Model 'GIG-A-Opportunities': The Future of Work?
Case
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Reference no. 420-0133-1
Subject category: Human Resource Management / Organisational Behaviour
Authors: Rachna Agarwal (Amity Research Centers); Ajay Tekchandani (Amity Research Centers); Vasudha M (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2020
Length: 6 pages
Data source: Published sources
Topics: Axis Bank; India; New recruitment model; Future of work; GIG-A-Opportunities; Hiring model; Gig economy; Contract workers; Diversity & inclusivity; Rahul Chabria; Flexi-staff; Flexible hiring model
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Share a link: https://casecent.re/p/173269
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Thumbnail image for product with reference number 518-0140-1
Service Failure at Axis Bank: A Celebrity Lesson
Case
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Reference no. 518-0140-1
Subject category: Marketing
Authors: Kshitiz Sharma (ABBS School of Management); Venkata Gopal Vajjhala (NMIMS University)
Published in: 2018
Length: 10 pages
Data source: Published sources
Topics: Service failure; Recovery strategy; Axis Bank; Banking; Debit card
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Share a link: https://casecent.re/p/158026
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Thumbnail image for product with reference number 115-016-1
Compact case
Masala Bonds
Case
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Reference no. 115-016-1
Subject category: Finance, Accounting and Control
Authors: Aparna Venkatraman (Amity Research Centers)
Published by: Amity Research Centers
Published in: 2015
Length: 4 pages
Data source: Published sources
Topics: Make in India; Infrastructure growth; International Finance Corporation; Narendra Modi; Project funding; Axis Bank; World Bank; JP Morgan; Offshore rupee programme
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Share a link: https://casecent.re/p/126783
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