Subject category:
Marketing
Published by:
IBS Center for Management Research
Length: 22 pages
Data source: Published sources
Topics:
The Dark Knight; Warner Brothers; Viral marketing; Alternate reality gaming; Why So Serious?; Advertising strategy; Promotional strategy; The Gotham Times; The Joker; Harvey Dent; Batman Movie; Interactive marketing; Astro turf marketing; Anti-broadcasting marketing; Web 2.0; Batman Begins; 42 Entertainment; Scavenger hunt; The HaHaHa Times; Bloggers; Audience engagement; Heath Ledger
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https://casecent.re/p/91479
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