Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
Customer Relationship Management (CRM); Relevance marketing; 80:20 rule, the Pareto Principle; Top retailers in the US; Business model of leading retailers; Cost leadership strategy; Competition in the retail industry; Wal-Mart; Safeway, Tesco, Kmart; Challenges faced by retailers; Customer behaviour
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