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Specific topic: Media mix
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Case
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Reference no. 503-032-1
Subject category: Marketing
Authors: A Mukund (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2003
Length: 9 pages
Data source: Published sources
Topics: Cellular telephones; Short Messaging Services; Media mix; Promotional tool; Pepsi; Coca-Cola
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Share a link: https://casecent.re/p/19405
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Case
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Reference no. 520-0147-1
Subject category: Marketing
Authors: V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2020
Length: 18 pages
Data source: Published sources
Topics: Marketing mix; Media mix; Retail strategy; Above The Line (ATL) advertising; Differentiation strategy; Market-nicher strategies; Market challenger; Segmentation; Product development strategy; Innovation; Mascot; Distribution channel; OOH advertising; Market expansion strategy; Multimedia advertising
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Share a link: https://casecent.re/p/173831
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Case
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Reference no. 515-102-1
Subject category: Marketing
Authors: Muralidhara G.V. (IBS Center for Management Research); V Namratha Prasad (IBS Center for Management Research)
Published by: IBS Center for Management Research
Published in: 2015
Length: 18 pages
Data source: Published sources
Topics: Taco Bell; Social media strategy; PR crisis; Customer targeting; Digital marketing; Millennials; Brand management; Traditional media; Yum! Brands; Brand characteristics; Media mix; Marketing communication; Content; Influencers; First mover advantage
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Share a link: https://casecent.re/p/128769
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Case
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Reference no. 523-0015-1
Subject category: Marketing
Authors: Devi Prasad Ghosh (Institute of Management Technology - Hyderabad)
Originally published in: 2023
Version: 30-Dec-2022
Length: 10 pages
Data source: Generalised experience
Topics: Digital marketing; Business strategy; Media mix; Marketing communication; Marketing strategy & planning; Technology management; Online advertising; Offline marketing; Marketing analytics & metrics; Quantitative methods; Media management; Digital marketing strategy; Strategic marketing; Linear programming (LP) Model; Qualitative analysis
Tags: UN Sustainable Development Goals (UN SDGs): Goal 4: Quality education; Goal 9: Industry, innovation and infrastructure
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Share a link: https://casecent.re/p/189315
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